Mechanical process for writing a sales letter, book, or New Yorker article

A traumatic new development in my life:

I’ve lost my Kindle.

I forgot it on the bus at the end of the 12-hour bus ride I wrote about yesterday.

It feels a little like a part of my brain has been cut out. I ordered a new Kindle and will get that part of my brain put back in within a few days.

But until that happens, and on my subsequent bus ride yesterday, I found myself with nothing to read.

So I went into the RSS reader app on my phone (I still use RSS), where I follow a bunch of blogs I don’t remember subscribing to over the past 15 years.

Yesterday, somewhere in the wooded heart of Croatia, halfway from Zagreb to the Adriatic coast, I read an article from one such blog, titled the McPhee method, about the writing process of John McPhee.

I’ve known John McPhee as a Pulitzer-winning nature writer, but I didn’t realize he has also been a long-time contributor to the only magazine I read and have read for years, the New Yorker.

In fact, the article I read about McPhee was written by a guy, James Somers, who also writes for the New Yorker, and who follows the McPhee method himself.

I found the McPhee Method very curious reading because it pretty much describes the process I’ve stumbled upon instinctively when writing sales copy and more recently when writing my new 10 Commandments book.

It’s McPhee’s (and my) fix for the misery of long-form, nonfiction writing. The idea is to replace writing (hard) with the joy of research (fun) and the mule work of organization (mechanical but easy).

If you’re interested in writing something longer and less solipsistic than a daily email, then how John McPhee done it, described in the article below, is worth a read:

https://jsomers.net/blog/the-mcphee-method