HER: Started at age 28 with a net worth of $88k. Worked first as a writer. Then as a photographer. Each year, managed to save a bit more. Now, 10 years in, makes a steady six-figure income, still doing consumer photography. Net worth is $1M+.
HIM: Started at age 34 as a freelance artist. Net worth of -$39k. (Yes, $39k in debt. Lots of fancy trips and partying, and not a lot of income.) Switched to a salaried position while continuing to freelance. Now, five years in, has a net worth of $673k.
A few days ago, I read the financial independence journey of a husband and wife team. Their stats are above.
How did a photographer make a million in 10 years? And how did an artist go from -$39k to +$673k in 5 years?
Well, it was some of the usual. Work and budgeting and avoiding foolish financial bloodlettings.
How depressing. Was there anything else? Anything more inspiring? Yes. From the wife:
“I was exercising the same skill set, but applying it to an industry where they valued it and paid much more for it. This was the a-ha moment that really helped propel my professional life forward, (and later helped my husband as well).”
I’m telling you about this a-ha for two reasons:
First, because I think this idea is genuinely powerful.
I once heard marketer Greg Rollett say how he sold Internet marketing advice to broke musicians… $27 at a time. Then Greg took the same information, repackaged it so he was selling it to lawyers. He made $2700 now, for the same product. And my guess is he actually sold more units at $2700 than at $27.
So whether you’re a copywriter or a marketer, evaluate whether there aren’t people who would pay you 5x, 10x, or 100x for the exact same work you’re doing now.
That’s reason one.
Reason two is that the above story, about the husband and wife team, was part of presentation I gave last night.
The background is that, over past year, I wrote daily emails to two large lists. With each email, I promoted various affiliate offers and in-house products of the ecommerce company I’ve been working with.
Our best month in terms of email profit (not revenue) was over $70k. Typical days were between $1k and $2k. It all came from sending an email a day to each of these two lists.
And because this was secondary work, and there was a bunch of other copy to write as well, I had to make these emails as easy and quick as possible. Which is why I came up with a very streamlined process to stamp out these emails each day.
And when marketer Igor Kheifets asked me to speak to members of his mastermind, it was this process that I went through in detail. That was the presentation I gave last night.
So here’s the deal:
I’ll share the recording of this presentation with you, if you like, and if you take me up on my free GrooveFunnels offer.
In case you haven’t been reading my emails over past two days:
I’m trying to get you to sign up for free account to GrooveFunnels.
And if you don’t know GrooveFunnels, it’s a marketing funnel software like ClickFunnels. Except if ClickFunnels is an iPhone, then GrooveFunnels is a tin can with a length of string coming out the bottom.
So why am I pushing you to try it out? And why am I even willing to bribe you into signing up?
Well, I’m counting on some reckless person out there going one step further, either today or in the future.
Because GrooveFunnels is free for three sites if you sign up right now. But a premium lifetime license, for an unlimited number of sites, is not free.
In fact, the premium license is expensive. I know, because I bought one myself last week.
You might say I’m reckless or even foolish. After all, Groove is still a half-baked product, full of glitches and bugs.
It’s a gamble I am willing to take. My reasoning is that GrooveFunnels, while only functional now, will get good soon. And a premium lifetime license to Groove, at the price I got it at, is still a fraction of what just a year of ClickFunnels would cost me. But it’s not clear how much longer this will last.
Anyways, you don’t have to make the decision about a premium license now. Or ever.
Because you can sign up to GrooveFunnels for free, without a credit card. So look at it this way:
In the worst case, you do nothing with your free GrooveFunnels account.
In the best case, you get at least a 3-website license for a service that will one day rival ClickFunnels. This is potentially worth hundreds of dollars a month to you, when Groove starts charging a monthly fee.
And maybe you can use your free Groove sites to test offering your products or services to entirely new niches… ones that might pay you 10x or 100x what you’re getting paid now.
Or maybe you can use the simple email system in my presentation to promote some affiliate stuff in a new niche. (Groove will soon have an email service also, and you will get it if you sign up for the free account today.)
So that’s my pitch. Nothing to lose, and maybe something good to gain.
If you’re in, sign up for the free Groove account at the link below. Then forward me your confirmation email, and I’ll send you the email marketing presentation. Here’s the link: