“The best joke in the world”

“Thanks very much. I just wanted to recommend a documentary to everyone, and then I’m gonna go.”

That’s the beginning of a six-minute comedy routine that standup comic Gary Gulman delivered on the Conan O’Brien show back in 2016.

That routine has since been called the “best joke in the world,” “beyond ballsy,” and “perfectly written.” That’s coming from other comedians.

The public liked Gulman’s routine too. The recording of it has racked up millions of views over the years across various platforms.

Gulman says this six-minute routine has became the biggest thing he’s ever done. At the end of his live standup comedy sets, he sometimes asks for requests. Inevitably, people ask for this joke.

Gulman’s joke is about a documentary on the men and one woman who were responsible for abbreviating all state names down to two letters.

I won’t try to retell the joke here. I will tell you that even if it’s one six-minute joke, it gets a laugh every 10-15 seconds. Even that opener, about just recommending a documentary and then going, gets the audience laughing.

Now here’s something extra I wanted to share with you:

In an interview, Gulman was asked about this “state abbreviations” routine. How long did it take him to write?

The answer is pretty shocking.

Gulman said he first wrote down the joke in 1994, about 6 months after he started doing standup. The Conan O’Brien spot was in 2016.

In other words, 20+ years passed before Gulman’s “state abbreviations” joke was ready for prime time, and not just because Gulman was polishing it.

“The entire world had to change,” says Gulman, “in order for me to convince people that there was a documentary about something as unusual as abbreviating the states.”

I’m not encouraging you to sit on your hands for 20 years because “the time for your idea” hasn’t come yet.

Gulman was very active from 1994 to 2015. He built out an entire career in the meantime… became a star among comedians… and managed to get on Conan and Letterman and wherever else.

All I’m really suggesting is the value of being both productive AND patient. Of putting lots of ideas out there… and of having the sense that some of those are promising but not quite good enough yet, and simply waiting while something else clicks, or conditions change just enough, or a new wrapper comes that you can wrap your solid but unpolished lump of coal in.

I realize my message today probably sounds wooly and not practical, so I won’t try to sell you anything on the back of it.

Like I said, I just wanted to recommend a comedy clip, and then I’m gonna go. Here it is:

Even better than getting rid of cliches

“The good salesman combines the tenacity of a bull dog with the manners of a spaniel. If you have any charm, ooze it.”

— David Ogilvy, The Theory and Practice of Selling the Aga Cooker

You ever find yourself spewing cliches? I know I do, particularly when I write a quick first draft. But I hate cliches, or rather, I hate being seen as a person who speaks in cliches.

Fortunately, it’s easy to fix in writing. That’s what second drafts are for. You can always take a cliche out and replace it with something less cliched.

But better yet, in my humble opinion, expressed from my humble couch in my humble home, is to take the cliche and somehow extend it, exaggerate it, subvert it. I believe the term of trade is “hang a lantern on it.”

A couple more examples, with the cliches and lanterns highlighted for you. From Gary Gulman’s “the best joke in the world”:

“All you have to know for this is that we have fifty states in America and they each have a two capital letter abbreviation. But that wasn’t always the case! Up until, I WANNA SAY, 1973… [beat] and so I WILL.”

From William Goldman, I believe in the Princess Bride though I can’t find the original quote:

“It had SEEN BETTER DAYS (or at least ONE BETTER DAY)…”

There’s nothing quite so funny as explaining a joke, so I will end this email here without killing yet another funny example for you. But I hope you get the point. In the words of screenwriter and director David Mamet:

“I used to say that a good writer throws out the stuff that everybody else keeps. But an even better test occurs to me: perhaps a good writer keeps the stuff everybody else throws out.”

Today’s email is brought to you by my Daily Email Habit service. It forced me to write an email I wouldn’t have written otherwise. And it turned out to be useful, for me at least.

Maybe this practice could be useful for you as well? If you’d like more info on Daily Email Habit:

https://bejakovic.com/deh