A couple days ago, I gave a copy critique to a successful course creator. Let’s call him Liam.
Liam is writing a welcome sequence for his newsletter. He has decided to not promote anything in his first seven emails, but rather just to offer solid advice and inspiration — the dreaded “value” autoresponder.
While I certainly don’t condone the nasty practice of not selling anything across seven welcome emails, I figured Liam’s mind was made up on this point, so I didn’t argue it. But I told him that, even if he is not selling his main course in these emails, he can certainly seed it.
Liam already does this already to an extent, by teasing his course in a PS and saying something like, “… if you liked this, you’ll find more good stuff like it in my course XYZ, which I’ll tell you more about soon.”
Teasing like this is fine. It works, and it can work great, the more shameless you’re willing to get with it.
But there’s an alternative to shameless teasing.
It makes for more natural content. It’s more sly. And yet it can be even more effective than teasing itself.
Would you like to know what I have in mind? What I told this successful course creator? What I practice myself to good effect from time to time?
I’ll tell ya:
It’s simply to use yourself and your products as your case studies when illustrating a point that the reader should take away.
How exactly do you do that?
Well, look at what I’ve done in this email. I could have made the same point — use yourself as a case study — by talking about some legendary and dead marketer like Gary Halbert… or by referring to a scene from a movie like Brokeback Mountain Part 2.
Instead, I did it by about talking about ME ME ME, or more specifically, the way ME interacted with a client and the advice me gave him.
Which brings me to my offer today:
I do not offer one-off coaching critiques. Well, I did with Liam, but that was a special case, and not something I offer otherwise. Forget about that.
What I do offer is medium- to long-term, one-on-one coaching. It involves both email copywriting — you got a free tip on that today — and more broadly, easy marketing and money-making levers that I spot in your business, the pulling of which is often more lucrative and long-lasting than making any copy tweaks.
My coaching is expensive, and I only take on people rarely, when I feel they have a good chance of profiting and quickly.
If you are interested in getting my critical eye, help, and guidance applied to your business, then hit reply. Tell me who you are and what you do, and we can start a conversation to see if it might be a fit.