Yesterday I tried to win the gift of the gab. I didn’t manage it.
What surprised me was that I found I had really hoped for it. I was almost desperate to get it.
Background:
I’ve been vacationing in Ireland for a week. Yesterday was the last full day. It was supposed to be the climax — going to Blarney Castle outside Cork, to kiss the Blarney Stone.
Legend says that anyone who kisses the stone will be blessed with the “gift of the gab” — the skill of talk, palaver, flattery, “the ability to deceive without offending.”
But the kissing didn’t happen for me. The line to kiss the stone was impossibly long, down the stairs, out the castle, into the gardens.
My friend Sam and I had spent too much time idling around the Blarney Castle grounds, inspecting and enjoying the fern garden, the bee observatory, the lake with the gold treasure at the bottom of it, the horse paddock with no horses, the impressive botanical garden, the wish-granting magic stairs.
What a waste of time.
Because the line for the actual castle was building up in the meantime, putting a bigger and bigger barrier between me and the gift of the gab.
My point:
We all want something external, outside ourselves, a talisman, a magic spell, a divine approval, something to believe in as cause and guarantee for our success, and as a motivator to action.
Regarding my failed quest for the gift of the gab:
The last time I was in Ireland, 10+ years ago, was because I was competing at the European University Debate Championships, even though I had only taken up debating months earlier.
In the decade since, I met two of my long-term girlfriends — relationships that lasted multiple years — when I ran up to an unfamiliar girl on the street and started gabbin’ away.
And today, I have this gabbin’ email newsletter, which is read regularly by some thousands of people, and which provides me everything I ever wanted in life, at least as far as business goes.
Meaning, I shouldn’t really be desperate for a magic stone to grant me the ability to chat, chatter, and use words to connect with people.
And yet, yesterday I found myself scheming to get back to Cork at the very next opportunity, book a hotel near the Blarney Castle, and be the first person in line in the morning to kiss the stone and get that magic gift of the gab.
So I’m writing this email to tell myself as much as to tell you that power and responsibility aren’t in the Blarney Stone or really anywhere else you need to travel to. As Tolstoy wrote, the Kingdom of God is within you.
It can be valuable to remember that.
On the flip side, there’s no denying that something external to believe in will sell, and will sell big. It’s the allure of a new mechanism, as copywriters like to call it.
But let’s get off the ethereal plane and descend to a more mercenary plane:
Specifically, the plane of my Most Valuable Email course.
I’ve made sure that course contains a mysterious and magical mechanism, the “Most Valuable Email trick.” It’s a big part of the reason why many people have bought this course.
But as I make clear on the MVE sales page, what’s really most valuable is the process of applying this Most Valuable Email trick to yourself, which makes you a better marketer and copywriter every day, and which as a side-effect produces interesting and influential and even sellable content.
Or in the words of Spanish A-list copywriter Rafa Casas, who bought MVE right when I put it out:
===
Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.
===
So if you want to develop and nurture and even cherish the gift of the gab that’s already in you, and learn to sell daily without offending, here’s the full info on Most Valuable Email:
https://bejakovic.com/mve/
What surprised me was that I found I had really hoped for it. I was almost desperate to get it.
Background:
I’ve been vacationing in Ireland for a week. Yesterday was the last full day. It was supposed to be the climax — going to Blarney Castle outside Cork, to kiss the Blarney Stone.
Legend says that anyone who kisses the stone will be blessed with the “gift of the gab” — the skill of talk, palaver, flattery, “the ability to deceive without offending.”
But the kissing didn’t happen for me. The line to kiss the stone was impossibly long, down the stairs, out the castle, into the gardens.
My friend Sam and I had spent too much time idling around the Blarney Castle grounds, inspecting and enjoying the fern garden, the bee observatory, the lake with the gold treasure at the bottom of it, the horse paddock with no horses, the impressive botanical garden, the wish-granting magic stairs.
What a waste of time.
Because the line for the actual castle was building up in the meantime, putting a bigger and bigger barrier between me and the gift of the gab.
My point:
We all want something external, outside ourselves, a talisman, a magic spell, a divine approval, something to believe in as cause and guarantee for our success, and as a motivator to action.
Regarding my failed quest for the gift of the gab:
The last time I was in Ireland, 10+ years ago, was because I was competing at the European University Debate Championships, even though I had only taken up debating months earlier.
In the decade since, I met two of my long-term girlfriends — relationships that lasted multiple years — when I ran up to an unfamiliar girl on the street and started gabbin’ away.
And today, I have this gabbin’ email newsletter, which is read regularly by some thousands of people, and which provides me everything I ever wanted in life, at least as far as business goes.
Meaning, I shouldn’t really be desperate for a magic stone to grant me the ability to chat, chatter, and use words to connect with people.
And yet, yesterday I found myself scheming to get back to Cork at the very next opportunity, book a hotel near the Blarney Castle, and be the first person in line in the morning to kiss the stone and get that magic gift of the gab.
So I’m writing this email to tell myself as much as to tell you that power and responsibility aren’t in the Blarney Stone or really anywhere else you need to travel to. As Tolstoy wrote, the Kingdom of God is within you.
It can be valuable to remember that.
On the flip side, there’s no denying that something external to believe in will sell, and will sell big. It’s the allure of a new mechanism, as copywriters like to call it.
But let’s get off the ethereal plane and descend to a more mercenary plane:
Specifically, the plane of my Most Valuable Email course.
I’ve made sure that course contains a mysterious and magical mechanism, the “Most Valuable Email trick.” It’s a big part of the reason why many people have bought this course.
But as I make clear on the MVE sales page, what’s really most valuable is the process of applying this Most Valuable Email trick to yourself, which makes you a better marketer and copywriter every day, and which as a side-effect produces interesting and influential and even sellable content.
Or in the words of Spanish A-list copywriter Rafa Casas, who bought MVE right when I put it out:
===
Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.
===
So if you want to develop and nurture and even cherish the gift of the gab that’s already in you, and learn to sell daily without offending, here’s the full info on Most Valuable Email:
https://bejakovic.com/mve/