“You’re pretty funny”

A few days, I ago got an email from copywriter and business strategist Nadia Dalbani, who wrote:

===

John.

I’ve read 3 of your emails in a row. I haven’t had time to read them the past few days, so I had to have a read-a-thon (a John-a-thon!).

Anyway, I’m so close to buying Daily Email Habit even though I totally read the sales page and you DID say don’t buy this if you don’t plan to *actually* have a Daily Email Habit – I only email my list once a week, so I initially left like yup, NOT for me.

But I can confirm, even reading your emails in reverse order, I am definitely more convinced to start an every single day email habit due to your pitches.

===

I remember hearing a story once about how Bill Murray and Chevy Chase got into an actual fist fight on the set of Saturday Night Live.

The two apparently hated each other. It all came to a boil one day when Murray said to Chase, “You’re pretty funny.”

Chevy Chase then started swinging.

I’ve always wondered why “pretty funny” is such an insult, at least if you think of yourself as funny. It’s much more insulting than, say, “not funny.”

(If you have any insight on this for me, write in and let me know.)

In any case, that’s a little how I felt after reading Nadia’s email.

“Pretty good email. Pretty, pretty good. Almost got me. But not quite.”

Nadia lives in London. After I read her message, I started getting ready to buy a ticket so I could fly there, confront her in person, and maybe start a fight.

Fortunately, yesterday I got a new message from Nadia, just in time:

===

Alright, alright, it took, like, 3 more emails, but you got me. I’m mega excited to start Daily Email Habit 😄

===

Like I say, this is particularly fortunate, not only because it will prevent an ugly confrontation on the streets of London, but because it also backs up the very premise of Daily Email Habit.

For one thing, the emails Nadia responded to were based on prompts I sent out as part of Daily Email Habit. (I eat my own dog food most days.)

For another thing, this little case study backs up the general principle of putting out a daily email… gradually building up desire… gradually chipping away at objections… all while keeping readers interested enough that they keep opening and reading your emails.

This is really what Daily Email Habit is there to help you do.

And if you are thinking of getting started, I can only recommend you act now.

My Prospective Profit Price event is coming to a close tonight at 12pm midnight PST.

After that, the price for Daily Email Habit goes up from a modest $20/month to a wallet-busting $30/month.

Also, Daily Email House, the lively community that I’ve created for those who write more or less daily emails, will stop being a free bonus tonight at midnight.

If you have any questions, or to join now, take a look at this pretty good sales page:

https://bejakovic.com/deh

Sexy stories = dogs and cats living together

“You could believe Mr. Pecker,” says Bill Murray, “or you could accept the fact that this city is headed for a disaster of biblical proportion.”

That’s from a scene in the original Ghostbusters. The Ghostbusters are at the mayor’s office, trying to convince the mayor to let them do their work. But what’s this biblical proportion stuff?

Dan Aykroyd: “What he means is Old Testament, Mr. Mayor. Real wrath-of-God-type stuff. Fire and brimstone coming down from the skies. Rivers and seas boiling…”

Harold Ramis: “40 years of darkness, earthquakes, volcanoes…”

Ernie Hudson: “The dead rising from the grave…”

Bill Murray: “Human sacrifice, dogs and cats living together, mass hysteria!”

Funny scene. But here’s something deadly serious:

Have you heard it’s good to include stories in your copy? That the human brain loves stories… and that stories have a way of sneaking around our inborn “So what?” and “Bullshit!” detectors?

It’s true. But here’s the deadly serious thing a lot of people fail to grasp. Your stories have got to be sexy. And what is sexy?

Well, all that stuff the Ghostbusters talk about.

Of course, maybe your story doesn’t literally involve fire and brimstone, or dogs and cats living together. So that’s where your job lies. Even if your story covers a mundane event, you’ve got to find the drama… the high stakes… the life and death in this situation. Fail to do so, and your sales letter is headed for a disaster of biblical proportion.

And here’s something even more deadly serious:

I’ve got an email newsletter. It features life and death topics like this every day. If you’d like to subscribe, click here.