Amberly Rothfield ended up homeless at age 18. So she found a job working a phone sex line.
Phone sex paid $15 an hour, three times the minimum wage in Texas at the time.
Still, it didn’t take much math to realize her employers were alienating 95% of her breathy labor into profits for themselves.
But Rothfield is entrepreneurial. She found an online platform that catered to phone sex freelancers.
She set up a profile, and by working on her SEO and thumbnails and specializing as a female dominatrix (“calling guys losers, cuckolding, and blackmail fantasies”), she became the top account on the site.
She was now making between $600 and $900 a day.
But all that was still nothing compared to what was to come.
Because in 2016, OnlyFans launched. It spread like wildfire. Within just a few years, an estimated 10.2 billion women created accounts on the site.
But Rothfield had something better in mind.
She was already a digital sex success. And she realized she could use her experience to help other women get better exposure for their breasts. So she became an OnlyFans marketing consultant.
Result?
Today, Rothfield is booked solid for months in advance, giving advice on topics like positioning, pricing, and sales funnels.
Unsexy? Yes. But she makes about a half million dollars a year.
Take a moment. Let the astronomical significance of that settle in.
Because how many digital marketing consultants are out there? More than the stars in the sky.
And how many of those myriad consultants are booked months in advance and make a half million dollars a year? About as few as the stars you can see above New York City on a typical night.
So what’s the conclusion?
Well, I guess there are many lessons you could draw from the story of Amberly Rothstein.
One possible lesson is the value of specialization.
And if you’ve been itching to find a shortcut to success and specialization seems appealing, then you’ll be glad to know that as I’ve been writing this email, another 100 million OnlyFans accounts have been created, and they all could use some marketing and copywriting help.
Maybe you’re wondering if I’ll also be jumping on this OnlyFans opportunity and creating competition for you.
The answer is no. Not because I have any particular problem with the niche. Or because I am particularly committed to some other niche.
Rather, it’s because the few times I tried consciously specializing during my copywriting career, it all came to naught. And personally, I feel I’ve learned my lesson. If you’re curious about that, then baby, ooooh, we can talk all about that tomorrow… yeah… at just $4.95/minute.
Just kidding. It will be free. But really tomorrow. Sign up here if you don’t want to miss my sexy call.