Yesterday, I wrote about Andrew Kap’s book 3 Words I Used To Sell 100,000 Books.
That book talks about the marketing behind Andrew’s law of attraction book, which has sold 100k+ copies since 2019.
One thing Andrew has done to promote his law of attraction book is start a YouTube channel in which he answers reader questions, highlights testimonials, and shares additional stories to illustrate points from his book.
In the chapter of the 3 Words book about that YouTube channel, Andrew says you shouldn’t worry too much about the production value of your YouTube videos. He gives an example:
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A perfect example of not needing high production value if you have high quality content is Alex Hormozi. You look at his content on YouTube, and a lot of his stuff seems like he’s filming inside of a closet. And the funny thing is — that’s because he actually is!
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I don’t agree with Andrew that Alex Hormozi’s inside-the-close videos stand on their high-quality content.
They stand because Hormozi is rich, successful, and now famous.
But that’s actually a good reason to read Andrew Kap’s 3 Words book.
Because Andrew made his law of attraction book a genuine bestseller without any of Alex Hormozi’s advantages.
He sold 100,000 copies of his book on his own — without a previous audience, without fame, without headline-worthy personal success stories, without celebrity endorsements.
And so, this point about Hormozi notwithstanding, it’s well worth reading Andrew’s 3 Words book about how he made his law of attraction book such a success.
By the way, YouTube is only one of the things Andrew is doing. So if you object to going on YouTube to promote yourself or your book — and if you do, I’m right there with you — then you’ll find lots of other strategies Andrew has used to promote his book and sell many metric tons of it.
I encourage you to read Andrew Kap’s book. In fact, I’m offering two free bonuses if you get it by tomorrow and write me:
Free Bonus #1: How Andrew Kap Wrote His Last Law Of Attraction Book in 60 Days
This is an interview I did with Andrew this past week.
His 3 Words book talks about book marketing: titles, covers, reviews, etc.
It doesn’t talk much about his writing process. But Andrew wrote his 200-page Last Law book in two months. And again, it has a 4.6 rating.
So I sat down with Andrew for an hour, grilled him on how he writes, how he prepares, researches, organizes his writing, the tools he uses, etc.
I also chimed in with my own thoughts and experiences. You might wonder why. I checked just now. I haven’t sold 100,000 books. But adding up all the books I have published on Amazon, I have sold 69,500 books.
Free Bonus #2: 4 Proven Hooks To Sell More Books
This is a short presentation I recorded a few days ago. It will give you the hooks, three examples for each, and how-to advice for coming up with each of the hooks for the book project you are working on.
These hooks are what I reach for when I’m thinking of writing a new book. They are also what I advised someone recently after he came to me and asked for help with writing his book.
Hear me now:
You can get Andrew Kap’s book any time. But if you’d like to also get the free bonuses above, the deadline for that is tomorrow, Monday, Jan 29, at 8:31pm CET.
Here’s what to do:
1. Buy Andrew Kap’s 3 Words book on Amazon. You can get it in Kindle, audiobook, paperback, hardback, used, new, or collectible versions — your choice. The link to the book is at the end of this email.
2. Forward me the receipt email that Amazon sends you, and do it by the deadline (tomorrow, Monday, Jan 29, at 8:31pm CET).
3. I will then send you the free bonuses, the interview I did with Andrew, and the 4 Proven Hooks presentation.
Here’s the link:
https://bejakovic.com/3words
