I read a news item that said Las Vegas is like a ghost town these days. The neon cowboy is pointing to nowhere… the fountains of free booze have been turned off… and even the strip joints have a sign on the marquee which reads:
“SORRY, WE’RE CLOTHED”
Here’s another thing I read today:
A technical and creative and digital marketing copywriter, with five years of experience warming a chair at different offices, was asking with a touch of frustration where all the good jobs might be. He even wrote the following:
“yeesh, do I need to go straight DR and start my own business to make any real money?”
My thoughts on this:
If you are a “creative” copywriter, then going direct response or selling your own offers are both good paths to making more money.
But so is getting better at what you do, specializing, charging higher rates, and working on attracting higher-paying clients.
Because you can’t stay clothed, call yourself a “stripper,” and expect people to throw one-dollar bills your way.
In the same way, you can’t just declare you are a “copywriter,” and expect people to line up and pay you the big simoleons.
Sure, there are a few naked and gyrating copywriters are out there, making really good money. But if you want to get paid more, then like with those other guys… some of that warm and insulating clothing is gonna have to come off. And you’re gonna have to put on a show.
The good news is, getting better at copywriting, specializing, charging higher rates, attracting better clients… while it takes time… is definitely possible.
And if you want my take on how to do each of those things, you might like my daily email newsletter. You can sign up for it here.