I’ve been going through Dan Kennedy’s Opportunity Concepts seminar recordings.
There are two great, truly great, Dan Kennedy seminars.
One is Influential Writing, in which Dan explains how to create a cult of personality in your writing. Basically, it’s what everybody with a personal daily email newsletter is doing or should be doing.
The other great Dan Kennedy seminar is Opportunity Concepts. It tackles the other side, not the copy but the offer.
Opportunity Concepts teaches you how to repackage, reinvent, recreate what you offer as an opportunity — something so new, so distracting, and so sexy that people want it based on its own merits, even if they don’t know you, even if it sounds preposterous, even if it’s expensive.
So today I’m going through Dan Kennedy’s Opportunity Concepts, maybe for the fifth time ever.
The seminar sold for $10k when Dan put it on live back in 2011.
The recordings sold for $1,500 after that, but are no longer available anywhere, including eBay or Dan Kennedy’s site.
(Don’t ask me how I got ’em, but I got ’em a long time ago, for free, though legally.)
So I’m going through Dan Kennedy’s Opportunity Concepts. And I decide on a whim to google “Opportunity Concepts.” There’s not much out there. but…
… there is a page on the Dan Kennedy’s website, saying that Opportunity Concepts has been turned into a book called Selling Opportunity.
The only way to get Selling Opportunity is to sign up to the Diamond Level of Dan Kennedy’s membership/newsletter.
The Diamond Level costs $297/month.
Much better than either $10,000 or $1,500, and really a drop in the bucket considering the value of this info.
But then, on one last hunch, I decide to go to Amazon.
I search for “Selling Opportunity.”
And there it is.
A recording of Dan Kennedy’s Opportunity Concepts, sold as an audiobook published by Nightingale-Conant… for $15.
I bought it immediately, even though I already have it.
I skipped around through it, just to see if it really is the Opportunity Concepts training.
It is.
Some parts are missing (a couple guest presentations, for example).
But most of it is there.
If you like, you can get Opportunity Concepts, reinvented as Selling Opportunity, below.
I won’t trumpet it any more. You either know or you don’t know what this is worth. If you don’t, that’s okay. If you do: