A new scientific study out of the University of Reading confirms:
Deep inside the human mind, probably shaped by millions of years of evolution, there is a hidden and very powerful button.
If you can reach in and press this button, you can seduce almost any person.
You can get them to act against their own interests.
You can even get them to willingly expose themselves to physical risks. In fact, in the scientific study I mentioned, people were willing to risk electric shocks when this mental button was pressed.
And what do people get in exchange for all this pain and misery and risk they take on when this button is pressed?
It’s not their physical needs that are satisfied.
It’s not money, or status, or validation they will get.
Instead, the gains are trivial, meaningless, and passing.
What’s more, the poor seduced person whose button has been pressed knows this up front, and still allows for the seduction to happen. That’s because — and this is what this study was all about — it seems this button activates the same brain area as physical hunger. It blocks out everything else, and focuses our motivation on just this trivial goal.
And here’s the kicker:
This button isn’t hard to press. It can be done without talent. Almost mechanically. Over and over, dozens of times a day.
If you’ve read this post carefully, you know what the button is and what I’m talking about. I’ve even written about it on this blog earlier.
And I’m going to write about it some more. As you can imagine, pressing this button is a great way to get people to buy — and to enjoy buying.
That’s why you can find out all about this big red button, and how to press it over and over, in my upcoming book: