Yesterday, I made available my Insight Exposed course for one day only. I made some sales of that. At $400 a ticket, it’s a nice way to write an email.
But I also got a couple responses like this:
===
I enjoy all your emails… your courses are too tempting. I have banned myself from buying anything for the next 6 months… pray for me you atheist. LOL
===
I have heard this message a lot recently, particularly during my Water Into Wine launch, which I conducted via email instead of via sales page. A few samples:
“I have made myself an unofficial promise to stop buying copywriting stuff at least this year”
“already doing some classes”
“I have already joined 2 other creators this month, not financially feasible for me at the moment”
What’s going on? I can imagine four explanations:
1. Maybe I’ve done a poor job making people want what I offer. After all, except in times of global ice age, people can usually find the money for the things they really want.
2. Maybe there’s a genuine change in the economy. Maybe there is an ice age forming after all?
3. Maybe it’s always been like this, and I’m only hearing about it now because I’ve made a point to listen to my customers and readers more.
4. Maybe there’s a genuine change in the mindset of the people on my list. Maybe there’s a glut of coaches, course creators, and copywriting gurus, all selling offers, all promising “I will teach you to be rich, admired, and free!” Maybe folks in this market have been stuffed, to the gills and beyond, with direct marketing info, and they need time to digest.
I’m not telling you this to complain. I’m telling you because you might be facing some similar situation with your own business, whether you’re aware of it or not.
So what to do?
If you ask me, only points 1 and 4 on the list above make any sense to act upon.
Point 4 is a big issue, too big for a Sunday email to try to tackle.
But what about point 1? About not doing a good enough job making people want what you offer?
Here I got some bad news/good news for you.
The bad news is, I have a direct marketing sandwich to offer you, even though you may be stuffed to the gills already.
The good news is, this sandwich costs $11.42 to buy and maybe an hour of your time to chew through and digest.
Not sold yet? The only other things I will say right now in defense of this sandwich:
– I didn’t make this sandwich, somebody else did, so maybe you can trust me more on the recommendation
– the man who made this sandwich has a different take to “I will teach you to be rich, admired, and free!” than most everybody out there
– there’s nobody else I’ve listened to more this year or learned from than this sandwich maker
Does that stir your digestion any? Maybe there’s a bit of room in there after all? If so, here’s where to go: