This morning at 9am Barcelona time, I wrapped up the Prospective Profit Pricing event for Daily Email Habit.
Since I rolled out Daily Email Habit some 6 weeks ago and only sold it via regular daily emails since, this PPP event served as a kind of launch.
The event lasted for two days and four emails.
62 new people ended up signing up to Daily Email Habit as a result of those four emails.
Considering how small my list is, and the fact that I have been promoting Daily Email Habit pretty much every day for the past 6 weeks, and that I thought demand was near tapped out (there were days in the past weeks when I made 0 sales), I gotta say I’m pleased with how this turned out.
And now, public service announcement #1:
I’ve been seeing a new crop of online marketers who are positioning themselves as anti-launch.
Their spiel is no deadlines, no scarcity, no urgency — “no manipulation!” Just put your offer out there every day, and eventually everyone who is right for it will buy.
I’m not sure if this is just positioning themselves in a contrary way. Or maybe they’re catering to people who have been exhausted by massive affiliate-based PLF-style launches that have to be run every three months in order to generate any income, with a few lonely crickets chirping in the meantime.
In any case, beware their anti-launch propaganda.
It’s ironic, because those same anti-launxxers run plenty of offers with scarcity and urgency baked in — effectively launches, or email promos at least.
But what if they didn’t?
Their core message is still terrible advice if you ask me.
Launches and daily emails are like heads and tails — two sides of a gold krugerand that you can drop into your piggy bank.
Daily emails build desire for what you sell, and overcome objections. Launches, or promos, or whatever you want to call them, give people an undeniable reason to act NOW.
And as for manipulation?
I side with screenwriter Aaron Sorkin, who said that the only bad manipulation is manipulation that’s obvious.
The fact is, not a single person wrote me during this “launch” to complain about my manipulative deadline and manipulative disappearing bonus. If anything, I got a lot of people who wrote me to tell me they are excited to get started, and that this was the push they needed.
End of public service announcement #1.
Begin public service announcement #2:
I’d like to turn your attention to something free, new, and frankly AMA~ING.
I will write a full email about it tomorrow.
But if you are at all interested in copywriting, you MUST MUST MUST click through below.
Do you ever hear me using such over-the-top and positive language?
You don’t, because it’s almost never warranted, and in fact it usually works against you, by letting people down when they finally see your offer.
Well, not today. If you are into copywriting, you have to click through, and in fact, you have to sign up for what’s waiting for you here: