Last night, I interviewed Travis Speegle, who is a media buyer, and kind of in the elite of his profession.
Internet marketer Ryan Lee let slip once that Travis gets a $15,000/month retainer, just to start a new project.
I’m telling you this to set up the following quote, which you might dismiss otherwise. Travis was talking about how he moved to Puerto Rico to surf, and how that lifestyle choice influenced how he works with clients. And he said:
===
The personal things, those things that we think have nothing to do with our business, are the things that make the biggest difference.
The thing that made the biggest difference in my business and where I am currently today is when I specifically decided that I was going to live my life and become a professional surfer and that I was going to treat everybody that hired me for anything as a sponsor to my surfing.
And I started telling that story. It was the best filter.
Anybody who couldn’t buy into it or was like, “That’s just stupid,” well they’re not a good client that’s not a good fit for me.
But anybody who did, super respected it, and bought into my life, my lifestyle, then I could almost do no wrong.
And things got better because it just attracted more of the people that would actually like to work with me, not just my style, or the results.
It just so happens that results come a lot easier when you work with the right people.
===
Maybe you have your own takeaways from this, or objections to what Travis is saying.
I won’t try to convince you one way or another.
I’ll just tell you one thing I got from Travis’s “professional surfer” stance, and that’s the value of metaphor — of a super clear and easy-to-communicate image — both for the person who is talking and for the person who is listening.
This is just as true whether you’re pushing a product… a service… or, like in Travis’s case, yourself as a partner, expert, or leader.
But on to biz.
This week, until Sundae, I’m promoting Travis’s MyPEEPS, which gives you the core of Travis’s ~20 years of media buying and list-building experience for a one-time investment of $495 — significantly more affordable than Travis’s $15k/month retainer.
Plus, if you get MyPEEPS via my affiliate link, I will also include a bonus, which I’m offering for free, only this once, and which I would normally charge $500 or more for.
The free bonus is that I’ll ride shotgun as you build up your own list following the process in MyPEEPS, and give you my copywriting feedback and marketing input along the way.
For the full details on how this will work, or to get MyPEEPS and my free bonus as well: