In my email from two days ago, I shared John Carlton’s “Notorious ’20 Clicks’ Report’. This report collected, in shorthand format, 20 of Gary Halbert’s “first-choice” marketing tactics.
In that email, I said this report is potentially the most valuable thing I will ever share in this newsletter.
Most valuable, yes. But not necessarily new.
For example, “Click 20” in the report is pretty standard marketing advice you’ve probably heard a thousand and one times:
“Reverse the risk — you shoulder all the risk, so buyer is ‘covered'”
Gary H. advised his clients to offer longer guarantee periods… 30-day holds on checks… even double-your-money-back guarantees.
Bah, I say. That’s kids’ stuff. It pales in comparison to how much risk I am willing to shoulder with my Most Valuable Email offer. It goes like this:
1. If you like my emails, find them insightful, and want to write something similar…
2. If you already have or are willing to start an email list about marketing or copywriting…
3. If you have read or at least skimmed my sales page, or what there is of it, so you have a clear understanding of what my offer is, what the price is, and what my promises to you are at that price…
… if and only if all three of these are true… then I guarantee the Most Valuable Email is for you. You will find it both fun and valuable.
On the other hand:
If you don’t fulfil any of the above three conditions… or you don’t know me too well… or you don’t trust me too much… or you have general vague doubts or uneasy feelings about taking me up on my MVE offer… or you want to “test drive” the content to see if it’s right for you… or, best of all, if you have been studying copy for years and have seen it all and are determined that unless I show you something new within the first 2 minutes then you will demand a refund…
Then I 100% guarantee the Most Valuable Email training is NOT for you. Don’t buy it, and save yourself, and even more importantly, save me, a bit of headache and frustration.
How’s that for shouldering risk?
After all, Gary H. and John C. were willing to take on all the risk — up to but not including risking the actual sale.
On the other hand, I am willing to risk you will not buy at all from me if this offer is not right for you.
Maybe that seems silly, or counter to the basic principles of greed-gland marketing. That’s okay. I feel it will serve me well in the long run.
Anyways, now you know what I guarantee when it comes to the Most Valuable Email.
And if you meet criteria 1 and 2 above, and you are interested in this training, then all that’s left for you is to read or at least skim my sales page so you can meet criterion 3.
If you want to do that now, here’s the link: