I’m at the airport as I write this, sitting in a dangerously comfortable armchair, staring out the big windows onto the tarmac, and waiting to fly from Sofia, Bulgaria to Barcelona, Spain.
This is the latest leg of a crisscrossing world journey I started almost two years ago. During that time, I have moved some two dozen times, staying mainly in Airbnbs though occasionally also with friends and family.
If you’re wondering why I’m gushing all this atypical and overly personal information at you, it’s because yesterday I held my “Analysis of Daniel Throssell” presentation.
In the aftermath of this presentation, I noticed I got as much positive feedback about the actual content I shared as about random personal things people spotted about me. The Firefox extensions I use… the labels in my Gmail account… my own charming face (apparently I look like actor Mike Connors).
The presentation seems to have been a success. Exactly 430 people registered for it, and by my very precise estimate, somewhere between 0 to 430 people attended live (I was too focused on what I had to say to actually check how many people were on the Zoom call).
The three techniques I was so focused on sharing during this presentation, the three techniques I identified in Daniel’s copy, are what you might consider “secrets.”
In other words, they are stuff you probably hadn’t heard or thought about before. They are meant to make you say, “Ohh, that’s clever” when you hear them.
These three techniques made certain of Daniel’s emails stand out to me. In that way, they are undoubtedly valuable.
But marketing “secrets” like this are rarely as valuable as the fundamental stuff you probably hear all the time, and have probably been hearing for years, but for one reason or another you refuse to accept, or refuse to do.
Such as the idea that personal reveals create trust, build a sense of liking, and set the foundations for a long-running relationship.
That’s probably plenty obvious to you if you are a regular reader of Daniel’s emails.
Perhaps you have incorporated revealing personal stuff in your own marketing, and you’ve reaped the benefits thereof.
Or perhaps like me, you dislike the idea of talking about yourself in any way.
In which case, all I can say is, it’s worth pushing yourself, and experimenting with how to make personal reveals in your marketing while still keeping your sense of integrity.
Because personal reveals definitely have benefits. Like I said above, they seem to be as impactful, and probably more so, as the info you actually share and the benefits you provide your audience.
That’s my big takeaway from yesterday’s presentation.
Does it resonate with you in any way?
No? You want more secrets?
In that case, you definitely won’t like the offer I will make in my email tomorrow.
To be honest with you, I actually hoped to put this offer it into today’s email. But I’m very sleep deprived, and it took me shamefully long to write the preceding 507 words. And in just a few minutes, boarding is starting.
So the only offer I have for you today is my workhorse, The 10 Commandments of A-List Copywriters. It might have slipped by you if you joined my list only recently.
It doesn’t really have any secrets, but it does have a lot of really fundamental advice, some of which might be trasnformative for you. For more info: