My “I endorse YOU” auction came ALIVE today, about 2 hours and 34 minutes ago, reckoning by the time this email gently slithered its way into your inbox.
As the prize and wager for this novel auction, I am offering to take one of my readers… to give him or her a NAME on the Internet along with my full endorsement… plus to co-create a working acquisition funnel the winner can use to build up an email list via newsletter ads or list swaps… plus I’m guaranteeing, with my two hands, the winner will make back 100% of his or her money before I’m done endorsing and promoting them.
How has the world reacted so far to this audacious offer?
Has the bidding already reached into the millions of dollars, as entire families pool their finances, mortgage their homes, and reach into their children’s college funds?
Or is it still and quiet over there inside Daily Email House, with me standing around the House living room, feeling naked, a bunch of House members looking at me but not saying anything, with only the occasional…
CHIRP
CHIRP
CHIRP
… breaking the silence?
I’ll be 100% honest with you:
I don’t know.
Thanks to the wonders of the Internet, I am actually writing to you FROM THE PAST.
It’s currently 9:26am my time as I write this. The auction will come ALIVE today at 6pm my time, while this email will only go out a couple hours after that.
What I do know is that people are curious about how this will go. For example, this morning I got a message from a reader that said:
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Will you let us know the results of the auction in a future email?
I’d like to know how well it works out. I’m sure I’m not the only one.
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I am making precisely zero promises about letting anybody know anything.
Frankly, I’m a bit promised out, with the auction and the audacious promises I’m making there — “I endorse you until you get 100% of your money back,” plus all the little micro promises I’m making in order to have a shot to deliver on that core promise — being just about all I can handle.
I can tell you this:
If the auction goes as well as I hope, I am sure to crow about it, turn it into a case study, and run more auctions, both for myself and in partnership with other people.
If the auction doesn’t go as well as I hope, maybe I’ll tell you how it did go, along with my conclusions, and my plans for what I might do different another time. That would be the matoor thing to do.
But maybe I won’t do any of that, and maybe I will secretly just go and take this experiment and bury it in the experiment sematary in my back yard. After all, I’m often not very matoor. And rather than bewailing that fact, and saying that I should do what I am not doing, I’ve learned to work with what I’ve got.
One thing is for sure:
If you are curious how this auction is performing and how it will end, the only way to find out, without fail and in full detail, is to join my Daily Email House community, and to do so now.
Come for the morbid curiosity. Stay for the pool party and the little auction party snacks. Here’s the location: