A couple days ago, an on-and-off client contacted me with a possible new job.
He’d hired another copywriter first (big mistake). No surprise, he wasn’t happy with the outcome. So he wanted me to rewrite the worst parts of the other guy’s work. How much would it cost?
It would cost a lot. But let’s take a moment and imagine a hypothetical scenario:
You go to a friend’s house. He offers you some ice cream and he says, “I forgot it out in the sun last week. It melted to shit. But after a few hours, I remembered it and put it back in the freezer. It’s all yours if you want it!”
I don’t know about you, but I’d find a way to politely refuse. Eating refrozen ice cream doesn’t sound appealing. And it could cause serious digestive regrets.
That’s how I felt about the rewrite offer. But there was something else clanging around my brain-pan, too:
“You can make a lot more money if you stop doing the things you’re doing now, without adding a single thing.”
I heard a guy named James Schramko say this in a presentation a few months back. James’s advice was to look at your current clients and get rid of the least profitable ones. Somehow, James promised, you’d make more money this way.
This might sound like “law of attraction” fluff. It’s not. It’s specific business advice.
James laid out much of his system in the presentation I listened to. This is stuff that allows James to surf most of the day while making several million dollars a year. It’s also worked for his coaching clients — guys like Ryan Levesque and Kevin Rogers.
In short, this presentation was real valuable. If you’re a copywriter and you want to work less but somehow make more money, it’s worth your time. Here’s the link:
https://copychief.com/ep-164-james-schramko/