I’m reading a book about magic and showmanship. One part explains the difference between a magic trick and a miracle:
A ham-and-cheese sandwich, appearing in your shirt pocket, where there was nothing before, is a magic trick.
A ham-and-cheese sandwich, appearing in your shirt pocket, where there was nothing before, when you are starving, is a miracle.
This isn’t just for magicians, of course.
It’s also a key idea for email copywriting. It’s super important to hold on to. That’s why I put the above idea, in my own words, as the core tenet of my Simple Money Emails course, and why I repeat it from page 2 of the course until the end.
So if:
* You have an email list but you are not writing emails and therefore are not making any money from your list, while your subscribers forget who you are and why they signed up in the first place
* You are writing emails but nobody is buying from you, meaning that your newsletter is really just a hobby and not a marketing channel
* You futz and fiddle for hours just to write one stupid email, instead of producing something interesting and effective in just 20 minutes…
… then my Simple Money Emails course could appear in your life like a hand-and-cheese sandwich in a time of great famine.
For more information about this miraculous course: