In response to my email yesterday, a reader and former coaching client (not sure he wants me to share his name) wrote in to say:
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Hey John,
Hope all is well.
Good news – having a daughter by end of the month 😊
This sets an exciting challenge for me to dive further into low ticket product sales, ascension, repeat customers rather than clients.
So I can get a little off the coaching ship and buy back time.
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The good news is if you are a coach, and you actually have clients you work with, then you are one lucky skunk.
That’s because coaches have personal contact with their best customers/clients, and the chance to really listen and ask a ton of questions — even very probing stuff.
A coach can get insights into what sucks for his or her prospects now… what they are really after… what they’ve tried before that didn’t work… what possible solutions would be unacceptable to them on religious, political, or dietary grounds.
All this info can go into the meat mincer, out of which comes a beautiful and shiny new offer-sausage that people actually want to buy.
That’s the high-level picture. I have much more to say about the specifics. But about that:
As I’ve been writing in my past couple emails, last year I came up with a new system for myself to help me get more predictable success with new offers.
I applied this system when I had the idea for my Daily Email Habit service. It worked great.
So far, I have only shared my system with the people inside my Daily Email House community.
This month, I will make this system available a bit more widely. I’ll be sharing it with a few people on my list, if I think it can actually be useful to them.
I will make you a deal right now:
If you’re looking to get a little off the coaching ship, then hit reply and tell me a bit about who you are and what you do. In turn, I will add you to a private announcement list, so you have the opportunity to get my system when I release it later this month.