I’m looking for 7 beta-testers for a trial run of my bullets copywriting course.
Bullets? Yes, that’s the mechanism. But the goal is to get you better at writing copy all around.
If you’re already writing sales copy, even if you’re advanced, I think this course will make you better. That’s what it did for me, even though I’ve been writing copy for money for years.
On the other hand, if you’re new, this course will implant the basics quickly and thoroughly into your brain, including the stuff that everybody talks about (“just make a big promise!”) but nobody really gives you the fine points of.
Like I said, mastering bullets is the mechanism to do this. My argument (in fact, not mine, but Ken McCarthy’s and Gary Halbert’s) is that bullets are what sales copy is all about. That’s not because you should write sales letters packed with bullets (“so 1997…”). It’s because if you can write a great bullet, you can create curiosity, you can rev up desire, you can control attention.
But the point of this post is not to sell you. If you’re not sure you want this course, no problem. It probably makes sense to skip the rest of this email.
But if you’ve been reading my blog for a while… or if for some other reason you already know that you do want in… the first step is to get on my email newsletter. That’s where I will share the full details of this bullet course, and make it possible for you to join.