A fairly shameless reader from Brazil writes in to ask:
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Hey John,
do you offer parity purchase discounts? I’m asking because I live in Brazil and $100 in the US = $244 here in Brazil as you can see in the image below:
[screenshot of the wrong data from the World Bank]
a lot of creators offer this kind of parity discount like Justin Welsh, Rob Lennon etc
[a screenshot from somewhere on the Internet]
anyway, it would be great if you offer that too. I feel I need this “accountability push” to my daily writing habit.
tks
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I squinted hard at this message. Was this guy pulling my leg, or some of my other body parts?
The offer he’s referring to, Daily Email Habit, currently sells for $20/month.
Going by his math above, that would mean it effectively costs a Brazilian… $49/month.
This dude (who’s written me before to say he works as a data scientist) can’t afford $49/month (PPP-adjusted!)… and at the same time, he says he needs an “accountability push.”
What can I say?
It’s hard to be broke and unmotivated, wherever you’re from in the world.
That’s all the sympathy I have for this guy.
The fact is, I have no intention of offering discounts on my offers based on country of origin, color of hair, shoe size, age, height, or weight — all of which are correlated with income.
I also won’t offer discounts based on any other factor, personal or not.
But the message above did have the twinkle of opportunity to it.
It made me realize 1) I’ve been offering the introductory pricing for Daily Email Habit long enough, and 2) I haven’t done a good enough job making it clear what the value of this service is.
So I’d like to announce that, starting this Wednesday, I will increase the price of Daily Email Habit from the current Charter Member price of $20/month to a mighty $30/month.
Call it Prospective Profit Pricing.
Because it’s really not about what this service costs, but the prospect of what it can do for you. For example:
* If Daily Email Habit saves you just 5 minutes a day you would have spent thinking up what to write an email about… that’s two hours saved a month.
I don’t know what your hourly wage is, but odds are fair this translates to at least a hundred bucks every month. And if you save a bit more time, or if your wage is a bit higher, then this service becomes even more valuable.
* If Daily Email Habit helps you write a slightly more effective email on occasion, you can make a sale you wouldn’t have otherwise.
Better yet, if Daily Email Habit helps you write emails that make a stronger connection with readers, this can turn into many more sales down the line.
What’s a sale worth to you? What are many more sales worth to you? I don’t know. But it could legitimately be thousands, or tens of thousands of dollars.
* And if you’re not writing daily emails now, or you are but you might drop it, and if Daily Email Habit helps you start and stick with it for the long term, it’s uncertain what the result is going to be.
But there’s a shot, a non-negligible shot, at the kind of money, influence, and opportunities that you cannot even imagine now.
It’s been like that for me and for a good number of other people who have really kept at daily emailing for a while.
So sign up for Daily Email Habit based on those prospective profits… not on the exorbitant price I’m asking for it.
And if that’s STILL not enough for you — greedy, greedy —
I’ll also have a second reason why you might want to sign up for Daily Email Habit before the Charter Member pricing disappears.
I’ll talk about that second reason tomorrow.
Meanwhile, if you want to get the jump on joining Daily Email Habit under the current introductory price (and benefit sooner from the second reason I’ll announce tomorrow), here’s where to go now: