Or is it the most sensible, the most practical, the most revolutionary thing you will read today?
To find out, ask yourself these three questions:
1. Is your business or career a source of annoyance or frustration instead of a source of pleasure and fulfillment?
2. Have you become tense and irritable because of the incessant, nagging demands made upon you by others?
3. Do you remember my email from last week, the one where I had a little story from Drayton Bird, about how he and Gene Schwartz independently wrote the exact same ad headline, word-for-word?
Well I tracked that ad down. By the tone of it, I guess it’s the Gene Schwartz version.
This ad sells a book — “the most immoral book ever written?” — which was initially published in 1937, then went through a lot of reprints, then went out of print, and was finally resurrected in the 1960s by Gene for his mail-order book-selling empire. Gene is still supposed to be the guy who has sold the most books by mail in history.
I invite you to check out the full ad on the page below. If, after 10 days, you do not believe that Gene Schwartz’s masterful cold reads can dramatically transform your marketing, you may return the ad and owe nothing. Otherwise I will bill you for $0.00 plus postage. Click the link below and then read the page that opens up: