Two days ago, I got the following message from a puzzled and spam-quarantined reader:
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One crucial detail I noticed with your emails – they always end up in my ‘focused’ inbox in outlook rather than the ‘other’ where all my subscriptions end up. I use mailerlite and even when I’m using my hostinger mailbox to direct email I have heard people saying the reminders for my workshops have ended up in their spam. Is it Kit or your template or something else that makes your email go to inbox and everyone else’s go to spam? Looking forward to hearing from you!
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I’ve debated long and hard about revealing what I’m about to reveal.
In the end, in the interest of building everlasting goodwill with my audience, I’ve decided to share with you my closely guarded Secret to Perfect Email Deliverability.
No, it’s not my email software.
No, it’s not the template I use.
Instead, my Secret to Perfect Email Deliverability, and the reason why I always land in the most prestigious inboxes…
… is this ugly Times New Roman font, in combination with a column width of precisely 140 characters.
I don’t know why it works. My guess is that when Gmail and Outlook get my emails, and see how ugly they are, they assume I am either the IRS or your high school teacher, and so I consistently make it into the primary or the focused inbox.
Ok. All right. That was… a joke, or maybe a non-joke. In any case, don’t take me seriously. I’m visiting family, it’s a glum situation here, and I’m trying to lighten the mood for myself somehow.
The fact is, I have no idea why my emails (or some of them) land in “focused” or “important” or “primary” inboxes.
Another fact is, I pay precisely zero mind to email deliverability.
My whole mind is instead taken up with writing for and to humans.
I figure if you build a relationship with your readers, many of them will seek you out, whether you land in the “focused” inbox or in spam. And if enough people seek you out, you start showing up in the preferred spots, without doing anything about it.
If that sounds reasonable to you, and if you wanna start writing emails that build trust for you and desire for your offers, while creating curiosity and forming a relationship that keeps your audience reading day after day, you might like my current offer Daily Emails 101.
The deadline for that is tomorrow, Sunday, at 11:59pm PST.
For the full details:
P.S. Part of Daily Emails 101 is a short report I’ve prepared titled Email Tech Starter Pack. It will tell you the email software I recommend if you’re just getting started, and will tell you about the few one-time steps you will want to take when first setting up an email list.