I got a message a couple days ago from Neil Pritchard, who runs Leodis Games, a brick-and-mortar tabletop games store in Leeds, England.
Neil’s not your average brick-and-mortar tabletop games store owner.
He has also used his store to build up an email list, which he has been mailing daily for two years now.
Even though Neil has a long and distinguished daily email streak, without any outside help, he decided to sign up for my Daily Email Habit service. Why?
Neil explained in that message from a couple days ago. In his own words, or actually word:
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Well I can answer that in one word.
Insurance
Having emailed daily for over two years I know that 98% of the time I have something to say. But that other 2%? That’s already 14 days that I’ve stared at the screen and not known what to write.
And quite frankly I’ve sent my least engaging emails, where it’s clear I’ve phoned it in.
So I’ve brought myself some insurance. On those days I not only have that days puzzle to use, but if I’m really stuck months of puzzles & your solutions to spark some kind of idea.
Which is more than worth the criminally low price you’re charging.
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Neil’s message made me realize I’ve secretly and unconsciously been enjoying the pleasures of insurance myself for some time.
I get a lot of satisfaction in surveying the stockpiles of toilet paper in my bathroom cabinets… doing the monthly backups of all my email and customer lists… having way more cash in the bank than is smart from any rational investing perspective… and always engaging in one or two money-making projects in the background, along with this newsletter.
Maybe you’re something like Neil, or like me?
Maybe you’re already writing a daily email, but you could simply use, or at least enjoy owning, some insurance?
If so, take a look below for more info on Daily Email Habit insurance and benefits.
Current premiums start at just $30/month (and stay there, if you sign up today).
Apparently, this is a criminally low price for the service and peace of mind that Daily Email Habit provides. Here’s the link — and time is of the essence: