Today I was planning on writing about an undercover method to persuade people, or to actually let them persuade themselves.
This method is sweet because it does double duty. It gives people good reasons to believe what you want them to believe… while at the same time sweeping under the rug any reasons they might have to object.
But then something unexpected jumped out at me in real life, like a tiger out of the dark. And so I won’t have the chance to give this topic its proper treatment today.
Instead, I sent out a very special email to my newsletter subscribers, asking for help and advice. Unfortunately, since you’re not on my newsletter, you didn’t get that email.
If you’d like to join my newsletter, you can sign up here. An extra reason to do so is that tomorrow, I’ll write and send out an email with that promised marketing lesson, which I didn’t get to today.