Yesterday, I won the lottery, sort of twice.
First, my friend Sanda won the lottery to get two tickets to the once-a-year Christmas concert at Barcelona’s Sagrada Familia church.
Tickets are not sold directly, but are only made available by lottery for a few days before the concert.
Some 40,000 entered to win this year. Only 200 pairs of tickets were available. Sanda, being naturally lucky, managed to win a pair.
Sanda was supposed to go with her boyfriend, but he ended up out of town.
Then she reached out to all her close friends, but they were all unavailable.
And so, working her way down her contacts list, Sanda landed on me, and in this way I sort of won the second lottery and got to go to the concert.
I’m a nonbeliever and fairly deaf to classical music, but this Christmas concert at Sagrada was a great experience.
The orchestra came together to perform inside the soaring white church, and created something much bigger than the sum of the individual trumpets or bassoons or church organs, while we in the audience observed and listened and participated in this real-life moment, which we shared both with the orchestra and with other audience members.
I imagine today, and even more so in the future, this kind of feeling of human participation and of SOMETHING REAL will be something we value and seek out more and more and more.
Whether it’s music or theater or sports, humans want and will want to do stuff, together, or observe and enjoy as other humans do so, together.
Also yesterday, I sent an email asking if you are interested in doing an auction.
I had an auction a couple days ago in my Daily Email House community. The winning bid came in at $31k.
I’m now interested in finding other folks with an audience, who might like to do something similar, not only make money but to create something that captures the same vibe I’m talking about above, of humans participating, with other humans observing, in a shared moment.
I got a number of replies to that, such as the following from an officially hot and bothered entrepreneur and audience owner:
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Huge congrats on such a successful auction. I didn’t even attempt to bid, but it was very entertaining watching it all unfold.
I’ll be honest, after joining Travis’s group and then seeing your auction take off as well, I’m officially a little hot and bothered about the whole auction idea too.
No idea yet what would make the most sense for me, but I’m always up for exploring possibilities and seeing what could work. Definitely open to a chat.
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In the past, big sales breakthroughs have come by changing to new sales formats:
Ads => advertorials
Sales letters => magalogs
Text sales letters => video sales letters
Right now, auctions are a hot new selling format, and are promising to make sales that are multiples of existing formats like launches or webinars.
But auctions are also exciting and participatory and fun, and from what I’ve experienced, they allow you to somehow come out of them with a better bond with you audience than you had before.
My offer from yesterday still stands.
Do you have an audience, and does the idea of an auction get you hot and bothered, whether officially or not?
I’m not promising anything, but I am looking for people I can partner with on more auctions.
If you are interested, hit reply, and let’s talk.