Yesterday, I made a new offer, Authority Audit. One of the first people to take me up on it wrote:
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You really know your audience (or at least it seems like you’re reading my mind.) This is exactly what I’ve been thinking about, to the point of even redoing all my optins and email sequences. But I know I should be getting way more out of what I got… so thank you for the offer.
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The fact is, I got more people ordering these Authority Audits than I really want to do. I certainly don’t want still more. So I closed the offer down, even sooner than I expected to.
Yes, I’m telling you this to build up my own standing and authority. I’m also telling you as a permission slip in case you need it.
If you got good results, don’t beg pardon for them. Tell your prospects about your results to help them make up their own minds. Take away their confusion and uncertainty, so they themselves can get some of those good results in the future.
But what if you don’t got results yet? One dude interested in the Authority Audit wrote:
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Would this go well for someone that’s starting from scratch?
for a background:
Hated social media and only started one to build some sort of “inbound” system of client acquisition
my plan to write articles and content a la Chris Orzechowski but I’ve yet to find what value is and how to define it.
this is the only concern I have as you’ve proven to be the best at what you do.
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I replied to say that, in his case, there wouldn’t be much for me to review or audit.
I also told him that next week, I will be promoting an offer that might be a better fit — a new training (not my own) for getting clients. For figuring out exactly what value you offer. For defining it in exactly your prospect’s words. So you can start getting leads, clients, results, even if you don’t got ’em yet.
But that’s next week.
For today, I have a little authority- and status-building tip for you.
It’s hidden inside my Most Valuable Email course, as an aside.
It has nothing to do with the actual training of the course. Rather it’s something that’s been valuable to me, and so I decided to take a little aside while talking about the MVE trick to share it with people who buy the course.
It’s a little habit you can start today, and tomorrow, to transform how you see yourself and how potential clients and customers see you. It’s something I wish somebody had told me years ago, when I was just starting out. And it’s something that amplifies, rather than clashes with, that client-getting training I will be promoting next week.
In case you’re interested: