Disclaimer:
I did not receive an email last night around half past 10 from CIA special agent Dallin Carr. I have in fact never been in contact with special agent Carr or anybody else from the CIA’s Directorate of Operations. Furthermore, I have no plans to start writing a daily email newsletter on behalf of the CIA, either to be sent internally to CIA employees, or covertly, on behalf of the CIA but under my own name, to any hyper-sophisticated audience around the world.
And now on to business:
I am a big fan of the Brain Software podcast. In fact, it’s one of only two podcasts I listen to.
Brain Software is put out by hypnotists Mike Mandel and Chris Thompson. I listen to Mike and Chris because the topics they cover are often interesting to me personally and useful for the business of persuasion, manipulation, and influence.
But really, really, do I keep listening because Mike and Chris share interesting and useful content?
No. I keep listening because the two of them are fun, in fact hyper-fun, to listen to.
And because I like to kill fun, I decided a while ago to reverse-engineer what exactly it is that Mike and Chris are doing.
One thing I discovered is that they repeatedly use hyper-specific, absurd denials. They often open with a sequence of them, and they also pepper them in throughout their podcast episodes.
So if you too are looking to make your content more fun, add in some hyper-specific denials.
And no, special agent Carr did not tell me to tell you that, nor did anybody from the CIA promise me that I would get $15 each time I use the word “hyper” in this email.
Perhaps you found this whole thing fun and useful. In which case, go and listen to Mike and Chris, and try to reverse-engineer their podcast, like I’m trying to do.
But perhaps you did not find today’s email very fun or useful. In which case, consider that an argument against trying to reverse-engineer how other people communicate.
Instead, consider that an argument in favor of my Copy Riddles program. Because:
Copy Riddles teaches you to create intriguing, persuasive communication, and it doesn’t do it through reverse-engineering anything. Instead, it does it by looking at source material and the ways that source material was transformed by master communicators in order to make it more persuasive and intriguing.
You can find out more about that at the link below. Click, because it’s hyper-interesting: