In reply to my email yesterday, the original Crazy Email Lady, Liza Schermann, writes:
“Ha! This offer sounds eerily similar to what Sean Ferres teaches in his AI Ads Lab. I wonder if this guy came through that program.”
The context is that yesterday I wrote about a guy who is getting clients for his ad copywriting services by running ads on FB. The offer he’s promoting via his ads is, “I’ll beat your best ad or it’s free.”
Liza’s message got me curious that maybe there are dozens, hundreds, thousands of people all running eerily similar offers, all coming out of this AI Ads Lab?
Facebook ad library is very unfriendly to searching. But after about 10 minutes of poking around with various terms like “beat your best ad” and “or you don’t pay,” I found exactly… two advertisers making anything like the offer I told you about.
The first is the guy I wrote about yesterday. The second is some agency that’s offering to create scripts for 5 video ads, and in case they don’t get a winner, you pay nothing (in other words, it’s really a different offer).
Strange, right? Really strange.
What I mean is, apparently there’s a guy teaching this strategy for getting clients for writing ad copy.
Also, the strategy clearly works (as I wrote yesterday, the dude who’s running these ads has had close to 70 takers in the past ~6 months).
And yet, there is exactly ONE guy (well, at least that I could find) who is executing this strategy.
What about all those other people who went through the AI Ads Lab course?
I’m sure they have good things to say about the course. I’m sure some of them have consumed the material all the way through. I’m sure a few have even gotten results, maybe with some other client-getting strategies. Still, I would bet my left lung, kidney, or testicle that the vast majority never even consumed the material, much less implemented it, or pursued it consistently enough to see results.
The fact is, ideas have zero value unless you put them to use in some way.
I’m telling you this because I’m currently promoting an implementation cohort that’s using the 1-Person Advertorial Agency course as a blueprint.
I’ve heard lots of good things about 1PAA over the past few days. People say it’s a great course. Some have gone through it all the way. Some have even put it into action, at least partly. But the majority haven’t pursued it enough to write a single advertorial, much less to get a paying client.
That’s where my cohort comes in.
The cohort is not free. In fact, it’s expensive.
We will be following 1PAA, both for advertorial-writing and client-getting.
If you join me, you get my feedback and input, both on advertorial-writing and client-getting.
The immediate goal is to get you to complete an advertorial, and get a client who will run it.
The long-term goal is to get you to make $10k from advertorial work. My offer is I’ll keep working with you until you get there.
We start next week. In case you’re interested, reply now.