See if you can answer the following question:
If you’re a man, do you know why you should never wear a gold bracelet to a job interview?
No? But you’re curious? Well I’m not surprised.
Because that bullet/fascination was written by one of the greatest copywriters of all time, Gary Bencivenga.
Gary was selling a book by Benci-Ventures, his own tiny publishing company, about how to succeed when you search for a new job. So what’s up with the gold bracelet?
Well, the secret behind that is the same secret behind my subject line. Because it’s true. It is possible for women to write more exciting bullets… even when the material they are working with is deadly dull.
How?
I talked all about this in today’s issue of my bullets course. If you’re new to these parts, maybe you need an explanation of what the bullets course is, and how you can join (for free). Here’s where to start: