Of course you do deserve to write killer copy, right? You read the right books… you hand copy successful sales letters… you listen to what more experienced copywriters have to say.
But let’s say you’re still not getting results. What could be missing?
Here’s a bit of wisdom from the Prince of Print himself, the self-aggrandizing legend, Sir Gary of Halbert.
Gary once wrote a sales letter for a sexy sex guide. A few of the bullets:
* Three sure-fire ways to tell if your spouse or “significant other” has had sex with someone else in the last 24 hours!
* What lesbians know about oral sex which men don’t… and… why more men today are losing their women to other women!
* What (and how) a man can learn about his woman’s masturbation secrets… which will… supercharge HIS sex life!
Intriguing stuff… but the headline is 80% of the sale, right? And that’s what I want to quickly share with you today. Gary’s headline read:
“How To Have “Killer Sex” At Any Age… Even If… You Don’t Deserve It!”
It’s the tail of that headline that caught my eye.
Because if somebody’s a good prospect for your “How to” direct response product… then they’ve almost certainly got feelings of defectiveness and low self-worth. At least as regards that specific problem.
They’ve tried solving the problem before. They haven’t succeeded. They can only take that disgust and frustration in one of two places. Inwards or outwards.
Often it’s inwards.
And if you use that — even just by calling it out, like Gary did in his headline — it could make all the difference. You could be on your way to producing truly killer copy. In any market.
Sounds good?
But maybe you still feel unworthy. Maybe you feel you haven’t done all those things I listed at the top. You can fix that. And quickly. To start, click here and sign up for my daily newsletter, all about copywriting and marketing wisdom.