Wouldn’t it be wonderful to have a magic spell that turns plain, small, $29 or $99 courses into shiny, exciting, $299 or $999 offers?
The past week, I’ve been trawling the Royalty Ronin community, of which I am a paying member.
I found a curious and old post inside. A lightbulb came on. I had actually written an email on the exact same topic, back in 2021, as a kind of joke, talking about repositioning physical products.
Here’s what I wrote back then:
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If you sell dog clippers today and nobody’s buying, then bundle your clippers with a video. Tell people how to set up their own dog grooming business in their back yard in their spare time.
Charge 10x what the clippers cost… and find yourself in a marketplace of one, instead of a commodity market.
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I suffer from what is known as “copywriter brain,” which is limited in its thinking and reach.
It takes “marketing and business brain” to take the above idea seriously and see its full potential, particularly when applied to info products.
And that’s exactly what I found in that post inside Royalty Ronin. This post talked about this same idea, and it gave a real example involving Travis Sago (the guy who runs Royalty Ronin).
Travis took a course that sold well for $99 and transformed it, successfully and ethically, into a $999 offer that also sold well.
The point being, you don’t have to start from scratch.
If you want to create a big-ticket offer, this doesn’t mean you need big new course content, a big new topic, a big new mechanism.
You can take what you already have, even if it’s only selling now for $29 or $99 or whatever, and reposition it so it becomes a genuine big-ticket offer.
But what if you don’t have even a $29 or $99 offer right now?
That’s ok. Millions of other people do have such offers. And you can start a profitable repositioning business, with your own home as headquarters, by helping such people turn their $29 offers into $299 offers and their $99 offers into $999 offers.
If you want more info or advice or support on how to do all this, then you might be a good fit for Royalty Ronin.
You can sign up for a trial below and see for yourself if it’s for you.
If you do sign up, forward me your welcome email (the one that says “Vroom” in the subject line). I’ll then tell you where to find the post I mentioned above, which lays out how Travis repositions his $99 courses into $999 offers. Here’s the link: