Last week, Joe Schriefer, formerly the copy chief at Agora Financial, now the owner of his own business, wrote me to say:
Hey John,
Just wanted to tell you how much I enjoy reading your emails. I think you’re one of the best email writers out there!
Finally! Acclaim and validation from the highest levels of the direct response industry! The world is waking up the tremendous value in each of my—
But hold on, I said to myself.
I looked at Joe’s message again. Yes, he says he has been enjoying reading my emails. That’s very nice of him to say, and it suggests he’s been reading for a while, and has liked more than one of my emails. But my ego was on alert. Come on, why did Joe have to write exactly when he did?
The fact is, Joe sent me the message above in response to an email I sent out last week, about Gerry Rafferty and my obsessive love for the song Baker Street.
But in that email, I very consciously made the effort not to write the way I would normally write.
I mentioned yesterday that a couple weeks ago, I agreed with Daniel Throssell to do an analysis of his email copywriting style.
I identified three techniques that Daniel uses regularly, which aren’t standard copywriting practice, and which aren’t in Daniel’s Email Copywriting Compendium.
The night before I wrote that Baker Street email, I had finished writing up the results of my analysis for Daniel.
And when it was time to write my own email, I said, what the hell, why don’t I try using these techniques myself?
Result: I got about double the responses I normally get to an email I send out, and among them the message from Joe.
Coincidence?
Possibly.
The result of 3+ years of non-stop daily emailing, with an effort each day to tell you something fun and new, while working hard on improving my writing?
Possibly.
The hypnotic effect of Daniel’s secret copywriting techniques?
Possibly.
Thing is, it’s not easy to generate favorable coincidences on demand.
And 3+ years of daily work requires, well, 3+ years of daily work.
So if you want to increase your chances of boosting your email engagement… and maybe even winning yourself some acclaim and validation from the very highest levels of the direct response industry… then I figure you got two options today:
Option 1 is to dig up that Baker Street email I sent and analyze what I did.
This kind of critical analysis of marketing is good practice. After all, the best marketing — and by this I mean not just my spectacularly valuable emails, but other stuff, too — is out there for free, ready for you to dissect and profit from.
Option 2 is to click the link below and sign up on the next page. That will get you into the presentation I will hold tomorrow, where I will tell you exactly what those three techniques are.
I will also give you examples from Daniel’s copy, and I will spell out how you too can start using these techniques today. I’ll even point out how I used them myself in that Baker Street email.
If you can’t make the presentation live, sign up at the link below and I’ll send you the recording when it’s out.
But if you do attend live, I will give you a surprise gift that won’t be part of the recording.
Either way, if you do want to see this presentation, go here: