Yesterday, I sent out a handraiser email asking my readers if they have a Skool group with 500+ members. Results:
A handful people replied to tell me NO.
Precisely ZERO people replied to tell me YES.
I found that surprising, because a few weeks ago, I sent out similar handraiser email and asked my readers if they have an email list of 5k+ subscribers.
I got dozens of people replying YES to that.
Maybe some of my readers have Skool groups with fewer than 500 members. Maybe they have groups on other platforms than Skool. Or maybe folks on my list are primarily concerned with email, and have no interest in running a group, on Skool or anywhere else.
About that last option, back in 2025, I wrote the following:
“The people who do a good job running communities will have the same advantage that, say, a business that emails its customers regularly with interesting emails and desirable offers has over a business that emails stupid coupons at holiday time with nothing else in between, except maybe a ChatGPT-generated listicle.”
I still stand by that. In fact, I’ve doubled down on it, and now I have two Skool groups, rather than just one. Each of my Skool groups has made me tens of thousands of dollars over the past year.
The thing is, there is plenty of genuinely valuable info on how to write emails and make money from an email list.
There is not so much info on how to manage people in a group, get them engaged, and get them to gladly and even eagerly hand you money.
Yes, there are a bunch of new-baked Skool experts promising to teach you how to be Skool experts, if you would only join their Skool group for would-be Skool experts. so they could finally have some proof to show their Skool-expert system works.
But there’s not a lot from people who have been running groups for, say, 10+ years, who have made millions of dollars per year via groups, who have spun up dozens of new groups and made them successful.
And with that, it is now time for me to once again promote Travis Sago’s Royalty Ronin community, of which I am a card-carrying and paying member myself.
Travis has been running groups and communities for 10+ years.
Out of everybody I have seen manage groups, nobody is as good as Travis in terms of 1) engagement and interesting group content 2) the ability to pull money out of a group.
Travis’s Royalty Ronin community is a paid group of about 500 members. Last year, Travis pulled out more than a million dollars out of it, and the majority of that was not through membership subscriptions. Rather, it was by partnering up with members, licensing his courses to members, and by running auctions to sell his new offers.
Last month, Travis ran an auction where the offer on auction was a brand new community that Travis would create, stocked with 500 members, which the auction winner would run and monetize with Travis’s help.
Two days ago, the winner of that auction posted the following inside Ronin:
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$540 monthly recurring. 519 members. 15% conversion.
From scratch. In 14 days.
That’s what Travis Sago’s Netflix Method did for Leads on Demand, the Skool community we built from zero (I say we…Travis is building…I’m doing the documenting!)
If you’ve got a community that’s gone quiet, or you’ve been putting one off because you just don’t know where to start, this is the step-by-step.
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… and then came the step-by-step (part 1 of 4).
I am going through this step-by-step carefully, and I am going to be applying it to my groups.
If you’d like to go through it yourself, Travis offers a 7-day free trial to Ronin (the “Netflix Method” is currently pinned as the top post inside). If you are interested in growing, running, or monetizing a Skool community, and you want to learn how the best that I know is doing it: