Yesterday, I read about championship golfer Lee Trevino, who went from being not funny to being funny. Here’s how he did it, in his own words:
“When I was a rookie, I told jokes, and no one laughed. After I began winning tournaments, I told the same jokes, and all of a sudden, people thought they were funny.”
This might sound like a joke itself. It’s not. It’s a fact of life. Status, success, and authority are more important than what say.
A corollary is that what you say should be as much about hinting at your status, success, and authority, as it is about your “actual” message.
Think Tai Lopez, talking about the importance of reading books, while standing in his garage, and casually mentioning how it’s fun to drive his new black Lamborghini “here in the Hollywood hills.”
Of course, you can be more subtle than Tai if you want.
If you want to learn some subtle ways that I build up my status, success, and authority in my emails, you can find those described in my Simple Money Emails training.
This training shows you my simple, “hypnotic,” 1-2 process to make sales today and to keep your readers’ interest tomorrow.
I distilled down this process after close to 2,000 sales emails, written both for myself and for 7- and 8-figure clients I used to work with.
So if your jokes aren’t getting any laughs right now, and if your emails aren’t making any sales right now, this training could be the fix.
For more information:
https://bejakovic.com/sme/