It’s 8:52am as I write this, and I’m sitting on the terrace of my AirBnb in Bologna, where I arrived just last night.
Crickets are chirping in nearby trees, swallows are circling overhead, and the sun is rising in the cloudless sky.
It’s very pleasant on the terrace at the moment, though that will change soon. It’s supposed to get up to 36 degrees today, or 97 if you do Fahrenheit.
I’m trying to take advantage of the bit of day before the city turns into a furnace, so let me just share with you a reader experience with client-getting.
A while back, in my Daily Email House group, long-time reader Carlo Gargiulo, who works as a senior copywriter at Metodo Merenda, wrote about how he had moved his newsletter to Substack. I asked Carlo why he did that and how it went. He replied:
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I also chose Substack because I want to write purely informative emails. They’re actual articles designed to help readers apply what I’ve taught them.
At the core of these articles (emails) are always the principles you shared with me in Most Valuable Email.
Readers love learning and putting into practice tips to improve offers, copy, etc.
And the interesting thing is that—without making explicit offers—I receive emails from entrepreneurs who want to hire me to write emails, Facebook ads, and landing pages.
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Is it the magic of Most Valuable Email that gets entrepreneurs reaching out to hire Carlo without him even offering?
Is it the magic of Substack?
Is it some combination of the two?
I don’t know.
But if you are looking to get copywriting clients, and if you don’t like the dynamic of you pitching yourself, and the world ignoring you, then hearken to what Carlo says. It’s worked for him, and it might work for you, if you only put it to use.
Substack as far as I know is free.
Most Valuable Email I know for sure is not free.
But at the moment, you can effectively get Most Valuable Email for free, as part of my Hogwarts of Influence event.
I’m bundling together a bunch of my offers, at various levels of craziness, meant to turn you into a persuasion wizard of greater and greater power.
Most Valuable Email is available at the “Snape” and “Dumbledore” levels, along with so many other bonuses to make any of the individual items effectively free.
If you’d like to find out more before this offer vanishes in a puff of magical smoke: