Last month, I ran a promo for a couple of days to sell my Most Valuable Email course. Part the offer for that event was a bonus called Shangri-La Disappearing Secrets.
I teased some of those disappearing secrets in my emails with a few sales bullets…
… and thanks to those bullets, I made a buncha sales of MVE during that Shangri-La event. I also got people commenting on the bullets themselves. Here’s a sample:
#1. “Those are some sexy bullets.”
#2. “But although I’ve considered buying your MVE before, I was reading your bullets and thinking I need to buy your bullets course cause you were reeling me in with those.”
… and the winner of the “Odd Place To Go” prize:
#3. “Damn. These are some sexy bullets man! Soo sexy in fact they can even make even a gay copywriter straight. (I’m not gay but these bullets are just 🔥🔥🔥)”
I’ll tell you the secret of my sexy, sexual-orientation-flipping bullets:
I didn’t write any of them.
Well, I didn’t write any of them for that Shangri-La promo. Instead, they all came from previous emails that I had written months or years earlier.
I simply took the sexiest one or two sentences from those old emails, stitched them together, and those turned them into bullets that could make a covid skeptic vax up (I’m trying to keep a joke running here).
It goes the other way too. In fact, I feel there’s a 1-to-1 correspondence between sales bullets and sales emails.
When I first launched my Copy Riddles program, one successful marketer took me to task for not using any bullets in my emails that were selling a course about bullets.
My response was that a sales email is effectively a sales bullet, just expanded and adapted for the medium of email marketing.
So if you want to write sexy emails, my advice is to learn to write sexy bullets… and then simply fluff up those bullets from 50-80 words to 300-word emails, with a bit of personal context or a little story.
And if you don’t yet know how to write sexy bullets, or you simply want to write sexier emails, so sexy that virtue signalers will lobby to have them cancelled (give me a break, I’m trying), then consider my Copy Riddles program, and consider it now.
Because I’m running a special White Tuesday event right now to promote Copy Riddles right. My time-limited, special White Tuesday offer is Copy Riddles at the core, plus three time-limited free bonuses, which total $2,300 in real-world value:
1. White Tuesday Storytelling Bundle
2. Make The Lights Come On
3. $2k Advertorial Consult
… along with the White Tuesday payment plan, which allows you to get started with Copy Riddles for just $97 today.
To find out the full details of this White Tuesday event while it’s still live:
https://bejakovic.com/announcing-white-tuesday-copy-riddles-event/
P.S. If you are already a Copy Riddles member, the White Tuesday bonuses are of course available to you too. To find out what they are and how to claim them, take a look at the page above.