Over the past year, I’ve been promoting a recurring affiliate offer.
I won’t name the offer here because I am not promoting it in this email, and I don’t want to muddy the waters. But I’ve promoted it in other emails, and if you read my emails on occasion, there’s a good chance you know what offer I mean. It’s a $111/month community by another dude, built largely on that dude’s authority.
Frankly, a recurring affiliate offer, particularly one built around a person, is a very hard sell.
People are in general not crazy about being billed recurring, and you typically have to bribe, bully, or bamboozle them into it.
But selling a recurring offer, built around another guru’s authority, as an affiliate, is a much harder ask.
People are willing to buy, however grudgingly, continuity as a way of being closer to their favorite guru.
But if that guru is not their favorite guru, or if they don’t know him at all, a continuity pitch becomes doubly hard.
And yet, I have lately had success selling this recurring affiliate offer.
I haven’t had TREMENDOUS success — I am not yet living in Margaritaville, drunk and flipflopped, wishing I had a reason to go back to work, but damn it — the passive affiliate income just keep rolling in.
No, I’m not there yet. But I am getting people to sign up for this affiliate recurring offer. One person here, another there, sometimes two at a time, including with a couple emails last month. It begins to add up.
What’s my secret?
I don’t have one. I have 10. (I sat down yesterday and made a list.)
I will tell you the first item on my list. Let me set it up by sharing what I heard from one guy who signed up for this recurring affiliate offer last month. I asked him what made him do it. He replied:
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You sold me on it when you promoted it a year or so ago, I just didn’t have the cash — now I do, so I’m making the investment!
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He wanted to join last year… but didn’t. Conditions weren’t right then. Now here’s a little thought experiment:
Do you think this dude would have remembered and decided to finally sign up for this recurring affiliate offer last month, had I not reminded him, and stoked the fire, a dozen times over the past year, including several times last month?
My guess is, no. No. NO.
And therein lies first great “secret” to how I’ve been able to sell recurring affiliate offers:
Regular, ongoing promotion.
That might seem… obvious. Painfully obvious.
But how many people do it?
What most people will do is, write an email or two, or still worse, drop in some affiliate “swipes” that the offer owner gives them.
Most likely, this makes them ZERO sales. So folks conclude that 1) affiliate marketing sucks 2) email marketing sucks 3) the offer they promoted is no good 4) their list sucks 5) the world is a dangerous and dark place.
I think my point is clear but I’ve been wrong before.
So my point, once more, is to keep emailing, to keep repeating yourself, to keep putting your offer out there. It works with recurring affiliate offers, and it works with other kinds of offers too.
Let me take my own advice:
I have a recurring offer. It’s called Daily Email Habit.
Maybe you’d like to sign up for it today simply because you like my emails and you feel warm and fuzzy about me.
Or maybe you want to sign up for it today for your own self-benefit — because you want to start and stick with a daily email habit that allows you to sell your own offers, or affiliate offers, including recurring affiliate offers, while having lots of knock-on benefits, like greater standing in your industry, greater expertise, and greater stability in your life and work.
Either way, to encourage you to act now, rather than next year, I have as a bonus a mini-report I’ve prepared called how to sell “How I sell recurring affiliate offers.” It contains all 10 items — I hesitate to call them secrets, but you can if you like — that I identified with yesterday.
The first one you know. The other 9 you don’t, and while you might be able to guess a few, I doubt you could guess all.
I will be linking to that “How I sell recurring affiliate offers” mini-report in tomorrow’s Daily Email Habit email, which goes out at 9am CET/3am EST/12pm PST, a little over 12 hours from now.
If you want to get that mini-report, you will have to be signed up to Daily Email Habit before then. For the full details on this recurring offer, or to sign up in time for the mini-report: