This morning, I woke up to a bunch of emails as usual. Two stood out.
One was from a business owner I had reached out to, cold, a couple weeks ago.
After that first cold email, we exchanged a few more emails.
And then this past Sunday, we got on a call and talked about working together.
On that call, I listened to him as he told me the details of his business right now and his plans for the future.
His business has doubled each year for the past four years. He would like to double it yet again. I would like to help him.
But as I told him on the call, there’s a roadblock in our way. Once he clears that, we could work together.
In the email in my inbox this morning, the business owner was giving me an update on that roadblock (it’s getting cleared, but slowly). He also said he’s just anted up extra money to get the roadblock cleared faster.
In case it’s not obvious what I’m getting at, it seems to me that this business owner is more eager to work with me than I am to work with him. And I’m eager to work with him — that’s why I cold emailed him in the first place.
The second email that stood out in my inbox this morning came from a copywriter. She was inquiring about my Water Into Wine workshop, happening this Thursday. She asked:
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Do you think it will work for someone like me who provides copywriting services?
I can apply what you teach in this workshop to my clients, but I wonder if it will also help my positioning as a copywriter. What are your thoughts?
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My very careful answer to this copywriter is “100% yes.”
As I wrote yesterday, during the Water Into Wine workshop, I will cover one specific repositioning formula. I’ll show how this formula can be used in three separate ways:
1. To give clear, “Oh I get it” positioning to an offer that’s currently vague or unclear
2. To give unique, attractive positioning to a product or service which is not unique or not attractive (yes, sometimes you’re stuck with those)
3. To open up new markets for an offer, where the selling might be easier and where the money might come in bigger, heavier bags
I’ll have examples of how smart marketers have used this repositioning formula in niches like bizopp, finance, weight loss, copywriting, baseball, and of course, dentistry.
I’ll also have examples of how this formula can be used to sell offers of different formats, including courses, coaching, certifications, tickets to live events, and done-for-you services.
One example I’ll include will be of repositioning copywriting services.
In fact, it will be an example using me and the business owner above. This repositioning formula, applied in way #3 above, is exactly what I used when I cold emailed him.
So yes, it’s possible to use this formula to reposition copywriting services.
The only question is whether you will want to apply what I tell you.
Well, that, plus whether you will actually be there on the workshop so you can hear me tell it.
The workshop is happening this Thursday at 8pm CET/2pm EST/11am PST. It will also be recorded in case you cannot make it live.
The price to get in is $197.
I’m limiting the number of spots to 20.
Some have already been claimed, more will be claimed today.
I don’t have forward facing payment link for this. I want to first talk to everyone who’s interested, and make sure this workshop is a fit.
So the only way to get in is to first write me an email and express interest.
One way or another, the workshop is nearing. If you’re interested, it might make sense to hit reply right now, so we can talk and see if this workshop is a good fit for you.