Here’s a fascination/bullet written by Boardroom’s “secret weapon” Mel Martin:
“How to travel free on luxury cruise ships. Lots of passengers you meet on board are doing it but never tell you. Page 367”
There’s a lot of hidden psychology in this bullet. Martin uses the first sentence to stab the reader in the heart… and he uses the second sentence to then twist the knife, and to make the wound permanent.
How exactly does he do it?
Well, that’s something I looked at in detail in today’s lesson of my bullets course. That lesson is done and passed. But the course keeps marching on. And it’s still free to sign up for — if you do it now.
For more info, take a look here: