Today, I wrote an email for my bullets course about mysterious mechanisms. And the example was one of the most famous bullets of all time:
“How a pickpocket can cure your back pain. Inside on page 3.”
I even managed to model this bullet and use it for my headline today. Because this bullet isn’t just a quirky hole-in-one that David Deutsch hit once. It’s got a clever and deep structure. And once you understand it, you can use it in your own copy — whether in your bullets, your headlines, or your subject lines.
That’s something I talked about in detail in today’s lesson of the bullets course, where I also paid off the headline above. If you have somehow missed all my previous emails explaining what the bullets course is all about, then you might want to inform yourself here: