Today’s email will:
1. Amuse you
2. Tell you something personal and possibly shocking about me
3. Give you a valuable marketing idea you can use right now
4. Outrage you and give you a chance to feel superior
5. Share some saucy gossip about people you might know, at least online
6. Clue you in to a hot opportunity
7. Remind you of something valuable that you probably know but aren’t doing
8. Allow you to feel like you are making progress simply by reading
9. Give you a chance to think differently
10. Provide you with an experience of insight
Confession: Today I had absolutely no clue what to write. So I went back to a big list of good marketing ideas I’ve been collecting for years, and I found the following:
“Shortcut: Write out all the benefits you can think of before seeing the product. Then keep the ones that the product can satisfy.”
That’s from Milt Pierce, who according to according to A-list copywriter Bob Bly, was “the greatest copywriter you never heard of.”
Bob says that Milt was also one of the greatest copywriting teachers of the 20th century, which might be why I’ve heard versions of the above idea from a bunch of other A-list copywriters, including Parris Lampropoulos, Ted Nicholas, and John Carlton.
So for today’s email, I took Milt’s idea, came up with 10 possible benefits, and kept the four I could possibly deliver on.
But you might be wondering how I’ve delivered on #6, “Clue you in to a hot opportunity.”
The fact is, I heard Milt share the above advice in a special program, the “Gene Schwartz Graduate Course on Marketing.” This “Graduate Course” was more like a seminar of top copywriters and marketers, including Parris, Jay Abraham, and Ken McCarthy, going back and forth on the topic of Gene Schwartz and the marketing and copywriting lessons they squeezed out of the man.
The “Gene Schwartz Graduate Course” used to sell for hundreds of dollars. Then for many years, you couldn’t even get it at any price. But today, it’s yours free — well, “free” as in you gotta buy something, for $12.69, but then you get the Gene Schwartz course as a free bonus.
So what do you gotta buy?
If you check my list above, you won’t find “Charm you with a sales pitch” among today’s benefits. So for that, and for the full info on this hot opportunity, take a look below: