Yesterday, I threatened to send you a testimonial in my email today. And when I get into a threatening mood, it’s hard to get me out of it.
So here’s what long-time customer Lucus Allerton wrote me a few days ago, in the wake of the Copy Riddles relaunch and the recent promo that Daniel Throssell did for it:
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This might be weird to say, but hopefully comes across as more sincere than sycophantic.
I’ve honestly been delighted at all the positive (even gushing) testimonials I’ve seen for your Copy Riddles course. Not just the ones showcased by you, but by Daniel Throssell as well.
I think your (growing?) recognition is well-deserved. You deliver insights via your usual understated way, but from the numerous courses I’ve seen, your course belongs in the gold-standard. The time you clearly took to prepare the materials has made a direct impact on the structure and quality of your examples and riddles. I think it’s really important that you promote ‘failure’ too. We often learn more from our mistakes than our successes. It was fascinating to see Daniel say even he was stumped, going through your course, and got some things ‘wrong’ by overcomplicating it.
I know from my own experience from trying my own bullets through your course, then seeing how much better the real ‘answer’ was sometimes, made it a much more impactful and helpful experience. It helped test how much I understood the concept, instead of only recognising it.
And it’s far better than only seeing the solutions upfront, as most courses might do.
But at this point I’m only stating things you already know.
I’m glad you’ve brought it back, because I honestly believe it elevates the overall quality of the copywriting course industry. There are far worse courses at much higher prices. Copy Riddles shows how good a copy course can be, and I hope it raises everyone else’s standards too.
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I have this long-running rule for my newsletter not to share obvious, bland insights, things that are true but have been said a thousand times before.
​​If I ever find myself wanting to say something like this, I have 3-4 different strategies to camouflage it, dress it up, make it at least somewhat new rather than the oldest of old hats.
Well, you gotta fail in order to get better… you learn more from your mistakes than your successes… there’s no more worn-out truths than that. And yet, it doesn’t make it any less true. Maybe the fact you read it today in Lucus’s words rather than my own can make it sink in finally.
And if that’s the case, and you want to learn copywriting via the “gold standard” — exercises that gets you comparing what you do (including making mistakes) to what A-list copywriters have done, starting from the exact same prompt — then go here: