Back in 2019, a banana, taped to a wall, sold for $120,000.
That’s because it was art.
The artist in question, Maurizio Cattelan, became famous for an earlier piece, a functioning solid gold toilet, titled “America.”
America-toilet was first installed at the Guggenheim, where it was used, as intended, by 100,000 people. It was then loaned to a palace in the UK, where it was stolen and probably melted down.
(All this outrageous information was reported by CNN, so you can be sure it’s true.)
And here’s the 24-karat point:
Cattelan could have stayed in his home town of Padua, taping fruit to the wall and talking about gold toilets to anybody who would listen. He probably would have been shunned and mocked.
Instead, he chose to go on the world stage, where he tapes fruit to the wall and makes gold toilets. As a result, he is being celebrated and paid millions of dollars.
Fact is, you often get as much as you ask for. And that even holds in “results-based” professions like sales or copywriting.
You can work for small clients, who give you trouble, pay you pennies, and grumble when they do.
Or you can work for big clients, who appreciate your work, shower you with gold, and treat it like the deal of a lifetime.
And speaking personally, here, lean in:
That’s one of the reasons I recently restricted my Email Marketing Audit to only those businesses who have an email list of 10,000 names or more.
If you have a business, but your list has fewer than 10,000 names right now… there’s no shame in that. But it does mean you might want to start thinking bigger.
On the other hand, if you do have a list of 10,000 names already, and you would like to make much more money from that list, then my Email Marketing Audit might be for you. To find out more: