I’ll tell you about the free presentation in a second. But first, let me set it up:
I met a friend for lunch yesterday. She’s a corporate trainer. She trains, I assume, corporates. She teaches them things like “change management.”
We sat down on a park bench. I told her about my presentation in London last week, specifically, how I led it off with a story. That’s something even other copywriters forget to do when they get up and talk in front of others.
My friend said, “I’d like to introduce stories into my presentations. But I don’t know how.”
I frowned like she had told me she enjoys eating cat food. What is there to know? You look through the presentation, find the key moments of it, and squeeze in a story there.
“Yeah, but I’m not sure I know how to tell a story well,” she said.
I frowned again.
Like I’ve written before, I feel there’s a lot of mystification around storytelling. To me, it mostly comes down to 1) watching lots of movies and 2) occasional practice.
But I bet you want some shortcuts. Some tips. Some tricks to tell better stories, sooner, without the dozens of rewatchings of the Princess Bride that I’ve put myself through.
So I’ll make you a deal.
I’m preparing a presentation I’ll put together, tentatively titled:
“Next-level storytelling tricks for emails that sell (no hero’s journey, thank you)”
I’ll see about that title still. But I think you get the idea.
Now, the deal is — if you have questions around storytelling, hit reply right now and ask away.
You can ask me anything that comes to mind. I will use any questions you send me before tomorrow at 8:31 CET to shape and inform this presentation.
In return, I’ll tell you how you can get free access to this presentation when I do put it out — which will be soon, but more details on that are coming.
If this sounds interesting to you, take a moment right now. Think about your questions around storytelling. Then hit reply and let me know. Thanks in advance.