Today I got a free quiz for you. A personality quiz. A marketing personality quiz.
In my case at least, it’s proven to be flattering and even insightful.
The background:
Earlier this year, career coach Shaina Keren took the initiative to put me in touch with Michal Eisik, who runs the CopyTribe program.
Shaina wrote that she’d been subscribed to my Daily Email Habit service and found it useful… maybe Michal would like to promote it to her CopyTribe crowd?
It’s taken a while — rivers flow slowly in JV land — but Michal and I finally agreed to do a cross-promo.
She would let her people know about my Daily Email Habit. In turn, she asked, would I be willing to let people on my list know about her free marketing personality quiz?
I unthinkingly said sure, but then I kind of bit my lip.
The fact is, I don’t like to promote stuff I can’t vouch for myself, even if it’s a free lead magnet.
And a “marketing personality” quiz?
As long-term readers of this newsletter might know, I had an addiction in my youth to personality tests. It took me a number of years of self-denial to wean myself off this addiction, and afterwards, I took a holier-than-thou attitude to all kinds of systems that categorize people based on a series of multiple choice questions.
But what to do? I realized my only way out of this situation was to risk unleashing my personality test addiction once again, and to take Michal’s quiz myself.
So that’s what I done. My impressions/results:
1. Michal’s quiz consists of 12 questions, which is more in depth than I had expected. What’s more, I had to sit and think about my answers to each question, because these are not simple BuzzFeed B.S. choices. As a result, the very act of taking the quiz was somehow insightful.
2. Inevitably, there were some choices that felt forced or arbitrary. (Eg. am I more “intuitive” or “visual” or “generative”? I feel I am all three. But I ended up choosing “intuitive,” because, well, it felt right intuitively.)
3. My result came back and it turned out I am a “Big-Idea Brain.” I liked the sound of that because, if you drop the “idea” part, then my marketing type sounds like it’s just “Big Brain,” and frankly, I’ve always suffered from the need to feel smarter than I am. So that part was flattering.
But the quiz results also told me true stuff about myself that I hadn’t shared in my answers (“you need a notepad (or twelve) just to keep up with yourself”).
And they even pointed out a few things — I won’t share those here, because according to other personality tests, I am an “I” — that maybe others can see about me, but that I don’t see myself, but that rang true, and made me think.
Anyways, Michal’s quiz is worth taking — worth a couple minutes of calm and collected time.
Maybe your result will just be fun and flattering. Or maybe you will also learn something useful about yourself, which you can then use in a profitable way towards your marketing or copywriting career.
To take Michal’s marketing personality quiz: