I spent the whole morning working today. I got nothing done, including this email, which was supposed to be written hours ago.
Still, hope lingers inside me. Maybe it will all somehow turn out ok.
Because the fact is, I wasted the entire the morning in research, trying to find good examples of a technique I don’t have a good name for.
My most good name for this technique is “calling out the vibe.”
Maybe you don’t know what I mean by that. I guess that’s part of the problem.
Calling out the vibe is what comedians do when their jokes aren’t landing. They call out the awkwardness and lack of response. The audience often laughs at this point, out of recognition and relief.
You can also use this technique if you’re nervous on a date or during an interview. Call it out. Put your nervousness into words, and see how the mood improves.
Or of course, if you’re trying to write your daily email, and your attempts are awful, just awful, too awful to send out, call that out. That’s your email right there.
You might think this is simply about being honest, or making the other side feel better because you fess up to your own troubles.
That’s part of it. But it’s not all of it, or even the main part.
Magicians call it out if their audience has grown suspicious.
Hypnotists observe their subjects deeply, and call out the physical changes they see as the subjects enter trance.
And wise negotiators call out the fact that their adversary has gotten too enthusiastic during a negotiation — too eager to say yes.
There’s some magic when you accurately call out the vibe. Try it yourself and see.
Another confession:
I had an offer planned for today, but well, it doesn’t fit any more.
So let me remind you of my Simple Money Emails program. Because calling out the vibe in your email is great. But you can’t do it every day, not unless it’s true.
And even if what you’re calling out is true, your audience might get tired after the third consecutive email that starts, “I spent the whole morning working today. I got nothing done, including this email…”
So what do you do on all those other days?
The answer can be found inside Simple Money Emails, which gives you 9 tried-and-true, use-them-every-day email openings.
These 9 openings don’t require an entire morning’s worth of research and false starts.
In fact, many of the most successful emails I’ve ever written, which are documented in the Simple Money Email swipe file that goes along with the program, took me all of 15 or 20 minutes to write.
If you’d like to find out more about Simple Money Emails, and how you can write such emails yourself: