This past January, I kicked off the Insights & More Book Club. Every two months, we read a book specifically because it’s likely to be insightful and offer a change of perspective.
After I announced ⬛⬛⬛⬛⬛⬛ ⬛⬛ ⬛⬛⬛ ⬛⬛⬛⬛⬛⬛, the first book club book, Insights & More member Folarin Madehin wrote me to say:
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I don’t know if you know about this already, but here’s one relevant thing that came to mind… I think will interest you (certainly fascinated me):
The mass community response to the archeology community response to the Netflix show Ancient Apocalypse.
Here’s an article that reps the archeologists’ side. [link to an article on Artnet]
Here’s a twitter thread that reps the “masses” side. [link to a thread by the show’s producer]
Basically–the ‘experts’ say “thing wrong!” … and the ‘masses’ say “experts say thing wrong? Proves thing right!” … and of course–the show producer does a great job aligning himself with the masses and using this to his marketing advantage.
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So there you go. That’s how to manufacture proof out of thin air. “If they’re trying to suppress it, it must be valuable, and it must be true, regardless of what it is.”
Tonight, as this email goes out, I and the other members of the Insights & More Book Club will have our bimonthly book club call, to discuss the second book we’ve been reading, ⬛⬛⬛ ⬛⬛⬛⬛⬛⬛ ⬛⬛⬛⬛ ⬛⬛ ⬛⬛⬛⬛⬛⬛⬛, and to just have an exchange of ideas and questions in a kind of easy and low-pressure mastermind.
After tonight, we will get going with the next Insights & More book. For reasons of proof and intrigue, I won’t publicly reveal the title of that book, but I will tell you it maps to ⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛.
I only open up the Insights & More Book Club to new members every two months, as we are starting a new book.
I figure it doesn’t make sense to have somebody join mid way, when they won’t have time to actually read the book.
Right now, and for the next four days, as we are starting a new book, the doors to the Insights & More Book Club are slightly ajar.
If you’d like to join, you will have to be on my email list first.
Expert marketers and copywriters scoff and say my list is all fake. But maybe you can make up your own mind. To try it out, click here and fill out the form that appears.