A lot of people dismiss my email newsletter because I’m just some guy. After all…
1. I don’t call myself a copywriting expert…
2. I don’t frame and hang up endorsements I’ve gotten from gurus in the field…
3. I don’t talk about how much money I make, or brag about my house, or car, or stable of racing mules…
4. I rarely talk about what sales results I’ve gotten…
5. I have no pictures of me on stage, with a roomful of people, facing towards me, pens and notebooks in hand…
6. I don’t work to position myself as “The World’s Greatest” anything…
7. I don’t have a string of control packages to trot out, or a bunch of marquee clients to keep referring to…
8. I don’t keep repeating that I care for you, and that I will take care of you, and that things will be okay, if you only do what I say and buy what I put on sale…
9. As far as I know, but my memory is dodgy, I’ve never put the adjectives best, uniquest, hardest working, most effective, or most interesting anywhere near my name.
And now, if you can, try to relax.
Because I’m not lashing out — or at least I don’t think so — against people who are more successful than I am.
I’m also not trying to signal my higher virtue or position myself as an outsider.
I’m not even trying to warn you about the evil gurus and their evil tactics.
And I’m definitely not promising that I won’t do any of the things on the list above, or that I’ve never done them before. Because I have, and I will.
So what’s up?
All I’m really doing today is what I what I like to do best in these emails. And that’s to find an interesting persuasion or influence idea… and then put it into practice.
Maybe you’d like to know what today’s idea is.
Well, here’s another self-defeating thing I sometimes do in these emails. I sometimes end my emails without leaving you with a clear soundbite to remember. But don’t worry.
I won’t leave you hanging completely.
You can find out more about today’s idea in the short post at the link below.
The post talks about one of the most influential and effective (and, I might add, best, uniquest, and hardest working) political ads of all time. In case you are interested:
https://www.linkedin.com/pulse/dont-vote-negro-steve-silver
Oh, and if you want to join my email newsletter — but remember, I’m just some guy — you can do that here.